Variety - Company Intelligence Profile
Industry: Entertainment | Founded: 1905 | HQ: Los Angeles, United States
Variety is the #1 entertainment business news brand. Now celebrating its 119th year, Variety remains the most read showbiz publication in the world with over 30MM unique users/month and 14MM social followers. Featuring award-winning breaking news reporting, insightful award-season coverage, must-read feature...
Datakart tracks firmographic, hiring, traffic, technology, funding, review, and leadership signals for Variety to help teams evaluate the account with useful business context.
Company Snapshot
Variety is the #1 entertainment business news brand. Now celebrating its 119th year, Variety remains the most read showbiz publication in the world with over 30MM unique users/month and 14MM social followers. Featuring award-winning breaking news reporting, insightful award-season coverage, must-read feature spotlights and intelligent analysis of the industry’s most prominent players, Variety is the trusted source for the business of global entertainment. Read by a highly engaged audience of industry insiders, Variety’s multi-platform content coverage expands across digital, mobile, social, print and branded content, events and summits. For more, visit www.variety.com
Founded
Employee count
Monthly website visits
Open roles
Company Snapshot Details
Business signals that help qualify Variety
This profile combines firmographic, traffic, hiring, employee, review, compensation, technology, funding, leadership, and product availability signals so visitors can answer practical business questions without hunting across multiple data sources.
Last refreshed 2026-04-25 | 41K search volume | Domain variety.com
Variety identity, aliases, ownership, and taxonomy
This section makes the entity easier to verify: canonical domains, alternate names, descriptions, ownership flags, parent or acquirer context, industry codes, and source-level social reach are grouped together.
Variety is the #1 entertainment business news brand. Now celebrating its 119th year, Variety remains the most read showbiz publication in the world with over 30MM unique users/month and 14MM social followers. Featuring award-winning breaking news reporting, insightful award-season coverage, must-read feature spotlights and intelligent analysis of the industry’s most prominent players, Variety is the trusted source for the business of global entertainment. Read by a highly engaged audience of industry insiders, Variety’s multi-platform content coverage expands across digital, mobile, social, print and branded content, events and summits. For more, visit www.variety.com
Variety is an entertainment news website that provides information on film reviews, awards, film festivals, box office, and entertainment industry conferences.
Entertainment news, film reviews, awards, film festivals, box office, entertainment industry conferences
LinkedIn followers
621.3K
Latest linkedin followers value available from the source dataset.
Owler followers
32
Latest owler followers value available from the source dataset.
Technologies detected
41
Latest technologies detected value available from the source dataset.
Operating status
Active
Subsidiary
Company type
Public Company
type
Ownership status
Private
Ownership Status
Public company
No
Is Public
Parent company
Penske Business Media, LLC
2004-01-01
Company alias
variety
Company Name Alias
Company alias
variety media
Company Name Alias
Company alias
variety media, llc
Company Name Alias
Website alias
https://www.variety.com
Website Alias
Website alias
https://www.variety.com/
Website Alias
Canonical website
https://www.variety.com
website
Website domain
variety.com
Website Domain
Unique website
Yes
Unique Website
Unique domain
Yes
Unique Domain
Expired domain
No
Expired Domain
LinkedIn shorthand
variety
Canonical LinkedIn Shorthand Name
Source ID
166768
Source ID
UUID
6T0MYWNFQ4PBXGCF1NEMKFC15D
uuid
Industry
Entertainment
industry
Categories and keywords
['entertainment', 'entertainment news', 'box office', 'awards', 'film reviews', 'film festivals', 'broadcasting', 'film', 'media and entertainment', 'news']
Categories And Keywords
LinkedIn followers
621.3K
Followers Count LinkedIn
Owler followers
32
Followers Count Owler
Primary location
11175 Santa Monica Blvd.; Los Angeles, CA 90025, US
Office location
11175 Santa Monica Blvd; Los Angeles, 90025, United States
Office location
Miami Beach, Florida, United States
Variety revenue, funding, IPO, and acquisition history
Financial signals are grouped as an analyst-style view: revenue sources, income statement rows, funding rounds, acquisition activity, IPO fields, stock listing context, and ownership structure.
Source 5
$32.8M
Annual revenue
Operating status
Active
Subsidiary
Company type
Public Company
type
Ownership status
Private
Ownership Status
Public company
No
Is Public
Parent company
Penske Business Media, LLC
2004-01-01
Web visibility, demand, and topics
Use these signals to understand discoverability, demand quality, search interest, and audience fit.
Monthly visits
29.1M
Latest monthly visits value available from the source dataset.
Global web rank
#2,100
Lower rank values indicate stronger web visibility in the source dataset.
Bounce rate
61.0%
Latest bounce rate value available from the source dataset.
Pages per visit
2.22
Latest pages per visit value available from the source dataset.
Average visit duration
1m 5s
Latest average visit duration value available from the source dataset.
Estimated monthly page views
64.6M
Derived estimate calculated as monthly visits multiplied by pages per visit.
variety
Associated search topic
espn
Associated search topic
marty supreme
Associated search topic
sydney sweeney
Associated search topic
dune 3
Associated search topic
LinkedIn followers
621.3K
Followers Count LinkedIn
Owler followers
32
Followers Count Owler
Employees, hiring, attrition, and compensation
This section groups org scale, hiring motion, employee movement, department mix, and salary benchmarks so teams can qualify operating momentum and budget signals.
Employees
765
Latest employees value available from the source dataset.
Inferred employees
239
Latest inferred employees value available from the source dataset.
Open roles
0
Latest open roles value available from the source dataset.
Departures
0
Latest departures value available from the source dataset.
Employee attrition rate
0.0%
Latest employee attrition rate value available from the source dataset.
Hiring intensity
0.0 roles / 1K employees
Derived signal showing open roles normalized by employee count.
Showing 8 of 10 available records.
Showing 8 of 10 available records.
Social Media Coordinator
USD $59.5K
Annual
E-Commerce Editor
USD $56.6K
Annual
Art Director
USD $119.5K
Annual
Copy Editor
USD $64.4K
Annual
Barista
USD $43.7K
Annual
Writer
USD $86.7K
Annual
Sales Coordinator
USD $64.5K
Annual
Designer
USD $104.3K
Annual
Showing 8 of 10 available records.
Senior Designer
Cash Bonus $7.6K
Annual
Associate Manager
Cash Bonus $5.9K
Annual
Sales BDM
Commission Sharing $68.3K
Annual
, Data Tracking
Cash Bonus $5.3K
Annual
Director of Sales
Cash Bonus $23.9K; Commission Sharing $44.8K
Annual
Variety
Cash Bonus $10.3K
Annual
Software Project Consultant
Cash Bonus $7.3K
Annual
Barista
Tips $7K
Annual
Showing 8 of 10 available records.
Filmemacher, Kameramann, Cutter
EUR $53K
Monthly | Updated 2024-06-06
segretaria studio medico
EUR $4.8K
Monthly | Updated 2024-02-09
Deputy Manager
GBP $34.7K
Annual | Updated 2024-02-09
Live Editor
EUR $40.01
Hourly | Updated 2023-12-09
Bpo Associate
INR $120.7K
Monthly | Updated 2022-06-30
Script Writer
HKD $143.3K
Monthly | Updated 2021-08-12
Jr. Designer
USD $65.3K
Annual
Content Writer
USD $58.2K
Annual
Showing 8 of 10 available records.
Product readiness, customer proof, and employee sentiment
Product availability, public reviews, and employee sentiment help visitors understand whether the company is mature, documented, reviewable, and operationally healthy.
Employee reviews
48
Latest employee reviews value available from the source dataset.
Employee rating
3.1
Latest review score available from the source dataset.
Is pricing information available?
No. The source snapshot does not list pricing information for this company.
Source availability signal
Is a free trial listed?
No. The source snapshot does not list a free trial for this company.
Source availability signal
Can buyers request a demo?
No. The source snapshot does not list a demo motion for this company.
Source availability signal
Is the product downloadable?
No. The source snapshot does not list downloadable software for this company.
Source availability signal
Are mobile apps listed?
No. The source snapshot does not list mobile apps for this company.
Source availability signal
Is public documentation listed?
No. The source snapshot does not list public documentation for this company.
Source availability signal
Are online reviews listed?
No. The source snapshot does not list online reviews for this company.
Source availability signal
Technology, leadership, competitors, funding, and corporate activity
These data points help sales, partnerships, analysts, and researchers understand how the company operates, who surrounds it, and where it may be moving next.
Verified technology
Last verified 2026-05-04 | First seen 2024-04-04
Google Analytics
Verified technology
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Influential
Verified technology
Last verified 2026-05-04 | First seen 2024-08-20
Salesforce
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Pascal
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Connatix
Verified technology
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Verizon
Verified technology
Last verified 2026-05-04 | First seen 2025-04-08
Comscore
Verified technology
Last verified 2026-05-04 | First seen 2025-12-08
Showing 8 of 24 available records.
Showing 8 of 12 available records.
Carlo lolafin Benedusi
IMPRENDITORE
Morici Giacomo
Direttore Di Produzione
Lindsey Elfenbein
VP, Global B2B Partnerships
Janine DeVito
DGA Associate Director
Eric Legendre
Managing Director, International
Alex Ritman
London Bureau Chief
Natasha Millman
Director, Entertainment Partnerships
Marco Nelchael Noir
Caposala
Showing 8 of 12 available records.
Natasha Millman
Director, Entertainment Partnerships
Jan 2026
Lindsey Elfenbein
VP, Global B2B Partnerships
Jan 2026
Whitney Cinkala
Director, Marketing & Media Sales Strategy
Jan 2026
Whitney Cinkala
Associate Director of Brand Marketing
Feb 2026
Primary location
11175 Santa Monica Blvd.; Los Angeles, CA 90025, US
Office location
11175 Santa Monica Blvd; Los Angeles, 90025, United States
Office location
Miami Beach, Florida, United States
iHeartMedia and SiriusXM are in early talks to merge, with Irving Azoff and Apollo Global Management offering…
11 reactions
2026-04-24 | iHeartMedia and SiriusXM are in early talks to merge, with Irving Azoff and Apollo Global Management offering to help with any such deal. https://lnkd.in/gxDmrtcn
In a conversation with Deloitte’s Michelle McGuire Christian, LA28 Olympic & Paralympic Games CMO Alex Mercha…
26 reactions; 1 comments
2026-04-24 | In a conversation with Deloitte’s Michelle McGuire Christian, LA28 Olympic & Paralympic Games CMO Alex Merchan describes the thoughtful design of the LA28 emblem that reflects the city’s color, culture, and passion, ins…
Paramount Skydance CEO David Ellison was paid $63.2 million last year. Jeff Shell, who resigned as Paramount…
23 reactions; 3 comments
2026-04-24 | Paramount Skydance CEO David Ellison was paid $63.2 million last year. Jeff Shell, who resigned as Paramount’s president earlier this month to “focus” on a defamation lawsuit filed against him, was paid $60.68 million.…
5 Key Takeaways from Top Executives at Variety's Entertainment Marketing Summit presented by Deloitte ✍ 🌟 T…
19 reactions; 1 comments
2026-04-24 | 5 Key Takeaways from Top Executives at Variety's Entertainment Marketing Summit presented by Deloitte ✍ 🌟 This week, more than 500 leading marketers gathered at Variety's annual summit to share insights, success stori…
Brett Hyman, founder and CEO of NVE Experience Agency, emphasizes how brand experience has the power of “coll…
10 reactions
2026-04-24 | Brett Hyman, founder and CEO of NVE Experience Agency, emphasizes how brand experience has the power of “collapsing the marketing funnel” by activating trial, brand affinity, opportunity for conversation, and content, a…
Nic Paul, co-Founder and president of Spotter, underlines the importance of data to guide decision-making whe…
15 reactions; 1 comments
2026-04-24 | Nic Paul, co-Founder and president of Spotter, underlines the importance of data to guide decision-making when choosing creators and content formats. | Variety Entertainment Marketing Summit
Industry
Entertainment
industry
Categories and keywords
['entertainment', 'entertainment news', 'box office', 'awards', 'film reviews', 'film festivals', 'broadcasting', 'film', 'media and entertainment', 'news']
Categories And Keywords
Variety FAQs
Company profile
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