Company profile
Broadcast Media Production and Distribution

NPR - Company Intelligence Profile

Industry: Broadcast Media Production and Distribution | Founded: 1970 | HQ: Washington, United States

NPR's rigorous reporting and unsurpassed storytelling connect with millions of Americans everyday—on the air, online, and in person. NPR strives to create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of...

Datakart tracks firmographic, hiring, traffic, technology, funding, review, and leadership signals for NPR to help teams evaluate the account with useful business context.

NPR logo

Nonprofit

NPR

npr.org

Employees

2.4K

Monthly visits

74M

Open roles

6

Search volume

27.1K

Company Snapshot

NPR's rigorous reporting and unsurpassed storytelling connect with millions of Americans everyday—on the air, online, and in person. NPR strives to create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners consider public radio an enriching and enlightening companion; they trust NPR as a daily source of unbiased independent news, and inspiring insights on life and the arts.

1970

Founded

2.4K

Employee count

74M

Monthly website visits

6

Open roles

Company Snapshot Details

Legal name: National Public Radio, Inc.
Headquarters: Washington, DC, United States
Industry: Broadcast Media Production and Distribution
Sub-sector: Broadcast Media Production and Distribution
Website: https://www.npr.org
YoY headcount growth: not publicly disclosed
Company stage: Nonprofit
Last updated: Sat, 25 Apr 2026
Company intelligence

Business signals that help qualify NPR

This profile combines firmographic, traffic, hiring, employee, review, compensation, technology, funding, leadership, and product availability signals so visitors can answer practical business questions without hunting across multiple data sources.

Source snapshot

Last refreshed 2026-04-25 | 27K search volume | Domain npr.org

Annual revenue
$316.7M
Reported annual revenue from the source dataset when available.
Revenue range
$100M - $500M
Reported annual revenue band from the source dataset.
Monthly visits
74M
Latest monthly visits value available from the source dataset.
Global web rank
#919
Lower rank values indicate stronger web visibility in the source dataset.
Employees
2.4K
Latest employees value available from the source dataset.
Employee reviews
453
Latest employee reviews value available from the source dataset.
-7 monthly (-53.8%)
Hiring demand
6
Open roles reveal which teams may be expanding and where vendor demand can emerge. For NPR, this signal is based on the latest available source snapshot.
+11 monthly (+0.5%)
Headcount momentum
2.4K
Recent employee count movement helps qualify growth, contraction, and operational scale. For NPR, this signal is based on the latest available source snapshot.
+17.4K monthly (+1.7%)
Audience growth
1.1M
LinkedIn follower movement is a useful proxy for employer brand, market attention, and hiring reach. For NPR, this signal is based on the latest available source snapshot.
+2.8M monthly (+3.9%)
Web demand
74M
Website traffic movement helps benchmark customer interest and go-to-market momentum. For NPR, this signal is based on the latest available source snapshot.
0 quarterly
Employee sentiment
3.9
Employee review movement can surface internal confidence, culture stability, and retention risk. For NPR, this signal is based on the latest available source snapshot.
Identity atlas

NPR identity, aliases, ownership, and taxonomy

This section makes the entity easier to verify: canonical domains, alternate names, descriptions, ownership flags, parent or acquirer context, industry codes, and source-level social reach are grouped together.

Company descriptions
All available company description fields from the source dataset.
Company descriptiondescription

NPR's rigorous reporting and unsurpassed storytelling connect with millions of Americans everyday—on the air, online, and in person. NPR strives to create a more informed public—one challenged and invigorated by a deeper understanding and appreciation of events, ideas, and cultures. With a nationwide network of award-winning journalists and 17 international bureaus, NPR and its Member Stations are never far from where a story is unfolding. Listeners consider public radio an enriching and enlightening companion; they trust NPR as a daily source of unbiased independent news, and inspiring insights on life and the arts.

Enriched descriptionDescription Enriched

NPR is a news organization that provides breaking news, analysis, music, arts, and podcasts. They cover topics such as politics, health, science, business, music, arts, and culture.

Metadata descriptionDescription Metadata Raw

Top stories in the U.S. and world news, politics, health, science, business, music, arts and culture. Nonprofit journalism with a mission. This is NPR.

LinkedIn followers

1.1M

Latest linkedin followers value available from the source dataset.

Owler followers

1.4K

Latest owler followers value available from the source dataset.

Technologies detected

266

Latest technologies detected value available from the source dataset.

Ownership and corporate structure
Ownership status, parent company, acquisition status, and public/B2B flags.

Operating status

Active

Independent Company

Company type

Nonprofit

type

Ownership status

NGO/NPO/NFP/Organization/Association

Ownership Status

Public company

No

Is Public

Aliases and domain variants
Company name aliases, website aliases, and canonical domain signals.

Company alias

npr

Company Name Alias

Company alias

national public radio, inc.

Company Name Alias

Company alias

wesm

Company Name Alias

Website alias

https://www.npr.org

Website Alias

Website alias

https://www.npr.org/

Website Alias

Website alias

https://www.npr.org/careers

Website Alias

Website alias

https://www.wesm913.org

Website Alias

Canonical website

https://www.npr.org

website

Website domain

npr.org

Website Domain

Unique website

Yes

Unique Website

Unique domain

Yes

Unique Domain

Expired domain

No

Expired Domain

LinkedIn shorthand

npr

Canonical LinkedIn Shorthand Name

Source ID

6577

Source ID

UUID

0V9VGPFEZN538Z47CC422AFVPP

uuid

Industry classification codes
SIC, NAICS, industry, and keyword classification signals.

SIC code

48

SIC Codes

SIC code

483

SIC Codes

NAICS code

51

NAICS Codes

NAICS code

515

NAICS Codes

Industry

Broadcast Media Production and Distribution

industry

Categories and keywords

['media', 'radio', 'broadcast', 'news', 'digital', 'digital media', 'podcast', 'music', 'analysis', 'arts', 'podcasts', 'media-entertainment', 'broadcasting']

Categories And Keywords

Social follower counts
Follower counts available across LinkedIn, Twitter, and Owler.

LinkedIn followers

1.1M

Followers Count LinkedIn

Owler followers

1.4K

Followers Count Owler

Company locations
Known company locations and office addresses.

Primary location

1111 N. Capitol Street, NE; Washington, DC 20002, US

Office location

1111 North Capitol St NE; Washington, District of Columbia, United States

Office location

1111 North Capitol Street, NE; Washington, 20002, United States

Office location

Washington, District of Columbia, United States

Office location

Shore College Backbone Rd; Princess Anne, Maryland 21853, United States

Social profiles
Official and source-linked social profiles.

Website

https://www.npr.org

LinkedIn

https://www.linkedin.com/company/npr

Crunchbase

https://www.crunchbase.com/organization/npr

Facebook

https://www.facebook.com/npr

Twitter / X

https://www.twitter.com/npr

Instagram

https://www.instagram.com/npr

YouTube

https://www.youtube.com/user/nprmusic

Company contact points
Public company-level contact points available in the source dataset.

Phone

5430394

Phone

9378904

Phone

202-513-2040

Financial intelligence

NPR revenue, funding, IPO, and acquisition history

Financial signals are grouped as an analyst-style view: revenue sources, income statement rows, funding rounds, acquisition activity, IPO fields, stock listing context, and ownership structure.

Annual revenue
$316.7M
Reported annual revenue from the source dataset when available.
Revenue range
$100M - $500M
Reported annual revenue band from the source dataset.
Total disclosed funding
$21.7M
Sum of disclosed funding round amounts available in the source dataset.
Funding rounds
3
Number of funding rounds captured in the source dataset.
Revenue signals
Annual, quarterly, and range-based revenue signals available in the source dataset.

Source 5

$316.7M

Annual revenue

Source 1$267M
Source 4$100M - $500M
Ownership and corporate structure
Ownership status, parent company, acquisition status, and public/B2B flags.

Operating status

Active

Independent Company

Company type

Nonprofit

type

Ownership status

NGO/NPO/NFP/Organization/Association

Ownership Status

Public company

No

Is Public

Income statement rows
Income statement rows with revenue and profitability metrics where available.

FY, 2020

Fiscal Year

Primary value

Revenue: $267M

Additional metrics

Net income: $-262M

FY, 2019

Fiscal Year

Primary value

Revenue: $258M

Additional metrics

Net income: $-249M

Funding rounds
Funding history and recent round context.

Grant

$4.7M

2020-05-19 | Wendy Schmidt, Eric Schmidt, Imaginable Futures

Grant

$17M

2013-12-15

Grant

Corporation for Public Broadcasting

Audience analytics

Web visibility, demand, and topics

Use these signals to understand discoverability, demand quality, search interest, and audience fit.

Monthly visits

74M

Latest monthly visits value available from the source dataset.

Global web rank

#919

Lower rank values indicate stronger web visibility in the source dataset.

Bounce rate

68.0%

Latest bounce rate value available from the source dataset.

Pages per visit

1.75

Latest pages per visit value available from the source dataset.

Average visit duration

1m 52s

Latest average visit duration value available from the source dataset.

Estimated monthly page views

129.5M

Derived estimate calculated as monthly visits multiplied by pages per visit.

Website visits
Website visits trend from the latest source snapshots.
LinkedIn followers
LinkedIn followers trend from the latest source snapshots.
Website visits by country
United States88.78
Canada1.9
United Kingdom86.0%
Australia64.0%
Germany57.0%
Top search topics
Search topics and queries associated with the company.

npr

Associated search topic

news

Associated search topic

iran

Associated search topic

iran war

Associated search topic

npr news

Associated search topic

Social profiles
Official and source-linked social profiles.

Website

https://www.npr.org

LinkedIn

https://www.linkedin.com/company/npr

Crunchbase

https://www.crunchbase.com/organization/npr

Facebook

https://www.facebook.com/npr

Twitter / X

https://www.twitter.com/npr

Instagram

https://www.instagram.com/npr

YouTube

https://www.youtube.com/user/nprmusic

Company contact points
Public company-level contact points available in the source dataset.

Phone

5430394

Phone

9378904

Phone

202-513-2040

Social follower counts
Follower counts available across LinkedIn, Twitter, and Owler.

LinkedIn followers

1.1M

Followers Count LinkedIn

Owler followers

1.4K

Followers Count Owler

Workforce intelligence

Employees, hiring, attrition, and compensation

This section groups org scale, hiring motion, employee movement, department mix, and salary benchmarks so teams can qualify operating momentum and budget signals.

Employees

2.4K

Latest employees value available from the source dataset.

Inferred employees

1.2K

Latest inferred employees value available from the source dataset.

Open roles

6

Latest open roles value available from the source dataset.

Departures

0

Latest departures value available from the source dataset.

Employee attrition rate

0.0%

Latest employee attrition rate value available from the source dataset.

Hiring intensity

2.5 roles / 1K employees

Derived signal showing open roles normalized by employee count.

Employee headcount
Employee headcount trend from the latest source snapshots.
Inferred employees
Inferred employees trend from the latest source snapshots.
Open job postings
Open job postings trend from the latest source snapshots.
Employee attrition rate
Employee attrition rate trend from the latest source snapshots.
Employee count by department
Other Department404
Marketing163
Product158
Technical145
Operations62
Design59
General Management44
Employee count by seniority
Specialist554
Other Management348
Senior149
Manager119
Director54
Vp20
Intern16
Employee count by region
Northern America1.1K
Southern Asia27
Northern Europe12
Western Europe8
Western Asia8
Eastern Europe6
Latin America5
Top employee countries
United States1.1K
India23
United Kingdom10
Canada3
Germany3
Ukraine3
Australia3
Active job openings
Selected open roles that reveal current hiring demand.

Senior Manager, Financial Planning and Analysis

Open role

4407577936

Lead AI Solutions Engineer, AI Labs

Open role

4377520091

Senior Director, Principal Giving

Open role

4400556947

NPM Sales Coordinator, NYC

Open role

4389777362

Florida Correspondent, National Desk

Open role

4406664897

IT Network Manager

Open role

4402524343

Audio Engineering Supervisor

Open role

4388204065

Where employees came from
Common previous employers visible in employee profile movement.

The Washington Post

61 employee movements

Internal profile link

CNN

42 employee movements

Internal profile link

WNYC Radio

35 employee movements

Internal profile link

The New York Times

28 employee movements

Internal profile link

WAMU 88.5

28 employee movements

Internal profile link

PBS

26 employee movements

Internal profile link

BBC

25 employee movements

Internal profile link

National Geographic

24 employee movements

Internal profile link

Showing 8 of 10 available records.

Where employees go next
Common next employers visible in employee profile movement.

The Washington Post

48 employee movements

Internal profile link

The New York Times

48 employee movements

Internal profile link

CNN

43 employee movements

Internal profile link

National Geographic

39 employee movements

Internal profile link

American Public Media Group

38 employee movements

Internal profile link

WAMU 88.5

33 employee movements

Internal profile link

WNYC Radio

28 employee movements

Internal profile link

NBC News

26 employee movements

Internal profile link

Showing 8 of 10 available records.

Base pay benchmarks
Selected base salary benchmarks from the source dataset.

Digital Media Planner

USD $65.3K

Annual

Internship

USD $58.4K

Annual

digital campaign associate

USD $59.7K

Annual

Producer III, Investigations and Enterprise

USD $87.8K

Annual

IT Specialist

USD $82K

Annual

Engineer

USD $110.5K

Annual

Production Operations Specialist

USD $61.5K

Annual

Journalist

USD $89.4K

Annual

Showing 8 of 10 available records.

Additional pay benchmarks
Selected bonus and additional compensation benchmarks.

Outbound B2B Sales

Commission Sharing $21K

Annual

Senior Director

Cash Bonus $16.9K

Annual | Updated 2023-09-10

Vice President

Cash Bonus $17.1K

Annual

Total compensation benchmarks
Selected total compensation benchmarks from the source dataset.

Fellow

USD $94.2K

Annual

Sr. Product Manager

USD $132.8K

Annual

Videographer/Editor

USD $61.3K

Annual

Senior Digital Analyst

USD $94.5K

Annual

Development Associate

USD $58.1K

Annual

Marketing Associate

USD $60.7K

Annual

Digital Editor

USD $77.4K

Annual

Senior Software Engineer

USD $162.9K

Annual

Showing 8 of 10 available records.

Product and reputation

Product readiness, customer proof, and employee sentiment

Product availability, public reviews, and employee sentiment help visitors understand whether the company is mature, documented, reviewable, and operationally healthy.

Employee reviews

453

Latest employee reviews value available from the source dataset.

Employee rating

3.9

Latest review score available from the source dataset.

Employee review distribution
Score 4112
Score 597
Score 349
Score 219
Score 110
Employee review score breakdown
Culture Values4.3
Diversity Inclusion4.2
Work Life Balance4.1
Career Opportunities3.6
Compensation Benefits3.6
Senior Management3.2
Recommend69.0%
Product availability Q&A
Buyer-facing product availability signals in question-and-answer format.

Is pricing information available?

No. The source snapshot does not list pricing information for this company.

Source availability signal

Is a free trial listed?

No. The source snapshot does not list a free trial for this company.

Source availability signal

Can buyers request a demo?

No. The source snapshot does not list a demo motion for this company.

Source availability signal

Is the product downloadable?

Yes. The source snapshot lists downloadable software for this company.

Source availability signal

Are mobile apps listed?

No. The source snapshot does not list mobile apps for this company.

Source availability signal

Is public documentation listed?

No. The source snapshot does not list public documentation for this company.

Source availability signal

Are online reviews listed?

No. The source snapshot does not list online reviews for this company.

Source availability signal

Company graph

Technology, leadership, competitors, funding, and corporate activity

These data points help sales, partnerships, analysts, and researchers understand how the company operates, who surrounds it, and where it may be moving next.

Verified technologies
Detected tools and systems verified in the source dataset.

Jenkins

Verified technology

Last verified 2026-05-04 | First seen 2024-04-04

Rds

Verified technology

Last verified 2026-05-04 | First seen 2024-04-04

Sql

Verified technology

Last verified 2026-05-04 | First seen 2025-08-17

React

Verified technology

Last verified 2026-05-04 | First seen 2024-04-04

Workday Adaptive Planning

Verified technology

Last verified 2026-05-04 | First seen 2026-05-04

Macos

Verified technology

Last verified 2026-05-04 | First seen 2025-08-17

Microservices

Verified technology

Last verified 2026-05-04 | First seen 2025-08-17

Adobe Audition

Verified technology

Last verified 2026-05-04 | First seen 2025-02-18

Showing 8 of 24 available records.

Market alternatives and competitors
Comparable companies surfaced by the source dataset.

Nbc

Comparable company

Market alternative

Cnn

Comparable company

Market alternative

Tagesspiegel

Comparable company

Market alternative

Aaj News

Comparable company

Market alternative

Apmg

Similarity 94,350.0

Market alternative

Pbs

Similarity 88,699.0

Market alternative

Tnr

Similarity 88,693.0

Market alternative

Pri

Similarity 88,700.0

Market alternative

Showing 8 of 12 available records.

Leadership and senior operators
Senior employees and operators visible in the source dataset.

Rachael Lipsetts

Director Of Planned Giving

Dwi Partowardojo

Director, Risk Management & Corporate Insurance

Jonas Adams

Director

Andy Craig

Producer Director

Meg Nesbitt Brennan

Vice President, Content Business Strategy And Operations

Badri Munipalla

Vice President, NPR Distribution

David Parrotte

Chief Engineer

Simon Rentner

Lead Producer

Showing 8 of 12 available records.

Recent executive arrivals
Recent leadership and senior employee arrival signals.

Kate Sinnott

Vice President, Corporate Sponsorship

Dec 2025

Elyse Poinsett

VP, Digital Revenue and Operations

Feb 2026

Julie Ryall

Vice President, Corporate Sponsorship

Dec 2025

Recent executive departures
Recent leadership and senior employee departure signals.

Julie Parr

Vice President of Development

Mar 2026

Kate Sinnott

Director, East Coast

Dec 2025

Company locations
Known company locations and office addresses.

Primary location

1111 N. Capitol Street, NE; Washington, DC 20002, US

Office location

1111 North Capitol St NE; Washington, District of Columbia, United States

Office location

1111 North Capitol Street, NE; Washington, 20002, United States

Office location

Washington, District of Columbia, United States

Office location

Shore College Backbone Rd; Princess Anne, Maryland 21853, United States

Recent company updates
Recent company update signals from the source dataset.

We're #hiring a new Temporary Junior Designer, Brand & Communication in United States. Apply today or share t…

229 reactions; 9 comments

2026-04-24 | We're #hiring a new Temporary Junior Designer, Brand & Communication in United States. Apply today or share this post with your network.

Lena Dunham’s mom gave her advice as a kid that she still thinks about. On this week’s Wild Card, Dunham talk…

109 reactions; 1 comments

2026-04-23 | Lena Dunham’s mom gave her advice as a kid that she still thinks about. On this week’s Wild Card, Dunham talks about working through the complications that come with fame and chronic illness.

We're #hiring a new Senior Manager, Communications in Washington, District of Columbia. Apply today or share…

624 reactions; 10 comments

2026-04-18 | We're #hiring a new Senior Manager, Communications in Washington, District of Columbia. Apply today or share this post with your network.

We're #hiring a new Temporary Product Manager, Production Planning Tools in United States. Apply today or sha…

98 reactions; 1 comments

2026-04-17 | We're #hiring a new Temporary Product Manager, Production Planning Tools in United States. Apply today or share this post with your network.

Today marks a historic moment for NPR and the future of public media. We are incredibly grateful to announce…

4.6K reactions; 101 comments

2026-04-16 | Today marks a historic moment for NPR and the future of public media. We are incredibly grateful to announce $113 million in philanthropic gifts, anchored by a landmark $80 million investment from Connie Ballmer and an…

We're #hiring a new IT Network Manager in Washington, District of Columbia. Apply today or share this post wi…

85 reactions; 4 comments

2026-04-16 | We're #hiring a new IT Network Manager in Washington, District of Columbia. Apply today or share this post with your network.

Industry classification codes
SIC, NAICS, industry, and keyword classification signals.

SIC code

48

SIC Codes

SIC code

483

SIC Codes

NAICS code

51

NAICS Codes

NAICS code

515

NAICS Codes

Industry

Broadcast Media Production and Distribution

industry

Categories and keywords

['media', 'radio', 'broadcast', 'news', 'digital', 'digital media', 'podcast', 'music', 'analysis', 'arts', 'podcasts', 'media-entertainment', 'broadcasting']

Categories And Keywords

NPR FAQs

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