Who are adidas's key investors?

Key investors in adidas include KfW, Deutsche Bank, UniCredit, and Standard Chartered.

How many employees does adidas have?

As of Fri, 24 Apr 2026, adidas has approximately 10,001+ employees employees.

How much website traffic does adidas receive?

adidas receives about 779.9K monthly website visits in the latest Datakart source snapshot. This helps benchmark market attention, demand generation, and digital reach.

Is adidas currently hiring?

adidas has 1.1K open roles in the latest source snapshot. Open job volume can indicate team expansion, budget movement, and active buying needs by department.

What technologies does adidas use?

adidas's detected technology footprint includes Fredhopper, Css, Rabbitmq, Kibana, Salesforce, Google Cloud. The full profile lists additional verified technologies when available.

Company profile

Sporting Goods

adidas - Company Intelligence Profile

Industry: Sporting Goods | Founded: not publicly disclosed | HQ: Herzogenaurach, Germany

Inspired by our heritage, our brand is rooted in sports and the culture born from it. Headquartered in Herzogenaurach, Germany, we’re a global leader in the sporting goods industry, employing 62,035 worldwide.

Datakart tracks firmographic, hiring, traffic, technology, funding, review, and leadership signals for adidas to help teams evaluate the account with useful business context.

Public Company

adidas

adidas.com

Employees

95.5K

Monthly visits

779.9K

Open roles

1.1K

Search volume

823K

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Company Snapshot

N/A

Founded

95.5K

Employee count

779.9K

Monthly website visits

1.1K

Open roles

Company Snapshot Details

Legal name: adidas

Headquarters: Herzogenaurach, Bavaria, Germany

Industry: Sporting Goods

Sub-sector: Sporting Goods

Website: https://www.adidas.com

YoY headcount growth: not publicly disclosed

Company stage: Public Company

Last updated: Fri, 24 Apr 2026

Company intelligence

Business signals that help qualify adidas

This profile combines firmographic, traffic, hiring, employee, review, compensation, technology, funding, leadership, and product availability signals so visitors can answer practical business questions without hunting across multiple data sources.

Source snapshot

Last refreshed 2026-04-24 | 823K search volume | Domain adidas.com

Annual revenue

$25.4B

Reported annual revenue from the source dataset when available.

Quarterly revenue

EUR 6.6B

Standalone quarterly revenue field from the source dataset.

Monthly visits

779.9K

Latest monthly visits value available from the source dataset.

Global web rank

#53,137

Lower rank values indicate stronger web visibility in the source dataset.

Employees

95.5K

Latest employees value available from the source dataset.

Employee reviews

10.1K

Latest employee reviews value available from the source dataset.

+83 monthly (+8.1%)

Hiring demand

1.1K

Open roles reveal which teams may be expanding and where vendor demand can emerge. For adidas, this signal is based on the latest available source snapshot.

+1.2K monthly (+1.3%)

Headcount momentum

95.5K

Recent employee count movement helps qualify growth, contraction, and operational scale. For adidas, this signal is based on the latest available source snapshot.

+62.8K monthly (+1.4%)

Audience growth

4.7M

LinkedIn follower movement is a useful proxy for employer brand, market attention, and hiring reach. For adidas, this signal is based on the latest available source snapshot.

-16.6K monthly (-2.1%)

Web demand

779.9K

Website traffic movement helps benchmark customer interest and go-to-market momentum. For adidas, this signal is based on the latest available source snapshot.

0 quarterly

Employee sentiment

3.9

Employee review movement can surface internal confidence, culture stability, and retention risk. For adidas, this signal is based on the latest available source snapshot.

Identity atlas

adidas identity, aliases, ownership, and taxonomy

This section makes the entity easier to verify: canonical domains, alternate names, descriptions, ownership flags, parent or acquirer context, industry codes, and source-level social reach are grouped together.

Company descriptions

All available company description fields from the source dataset.

Company descriptiondescription

Enriched descriptionDescription Enriched

The company is involved in sports and aims to change lives through sport.

Metadata descriptionDescription Metadata Raw

Welcome to adidas. Shop for adidas shoes, clothing and view new collections for adidas Originals, running, football, soccer, training and much more.

LinkedIn followers

4.7M

Latest linkedin followers value available from the source dataset.

Owler followers

6.7K

Latest owler followers value available from the source dataset.

Technologies detected

742

Latest technologies detected value available from the source dataset.

Ownership and corporate structure

Ownership status, parent company, acquisition status, and public/B2B flags.

Operating status

Active

Independent Company

Company type

Public Company

type

Ownership status

Public

Ownership Status

Public company

Is Public

Aliases and domain variants

Company name aliases, website aliases, and canonical domain signals.

Company alias

adidas

Company Name Alias

Company alias

adidas ag

Company Name Alias

Website alias

https://www.adidas.com

Website Alias

Website alias

https://www.adidas-group.com/

Website Alias

Website alias

https://www.adidas-group.com

Website Alias

Website alias

https://www.adidas-group.com/en/

Website Alias

Canonical website

https://www.adidas.com

website

Website domain

adidas.com

Website Domain

Unique website

Yes

Unique Website

Unique domain

Yes

Unique Domain

Expired domain

Expired Domain

LinkedIn shorthand

adidas

Canonical LinkedIn Shorthand Name

Source ID

3748

Source ID

UUID

67DXEMTT9WB8VR1CFVR6A3NQ5D

uuid

Industry classification codes

SIC, NAICS, industry, and keyword classification signals.

Industry

Sporting Goods

industry

Categories and keywords

['sports', 'apparel', 'footwear', 'premium fashion', 'sports brand', 'football', 'running', 'training', 'basketball', 'originals', 'environmental impacts', 'sustainability', 'change lives', 'social impacts', 'manufacturing-industrial', 'retail', 'accessories', 'clothing', 'sport']

Categories And Keywords

Social follower counts

Follower counts available across LinkedIn, Twitter, and Owler.

LinkedIn followers

4.7M

Followers Count LinkedIn

Owler followers

6.7K

Followers Count Owler

Company locations

Known company locations and office addresses.

Primary location

World of Sports; Adi-Dassler-Strasse 1; Herzogenaurach, Bavaria 91074, DE

Office location

Gongcheng Road; Xujiahui TWO ITC, No. 160; Shanghai, Xuhui District 200030, CN

Office location

adidas Latin America, S.A., Ave. Principal y Ave. La Rotonda, Torre Sur – 4th Floor; Business Park; Costa del Este, Panamá 00000, PA

Office location

Dubai Design District; Building No. 2, Level 4; Dubai, Dubai 32512, AE

Office location

adidas America, Inc., 5055 N Greeley Avenue; adidas Village; Portland, OR 97217, US

Office location

adidas International Marketing B.V. and adidas International Trading B.V., Hoogoorddreef 9-A; Atlas Arena Offices; Amsterdam, NL 1101, NL

Office location

Adi-Dassler-Strasse 1; herzogenaurach, bayern, Germany

Office location

Adi-Dassler-Strasse 1; Herzogenaurach, 91074, Germany

Social profiles

Official and source-linked social profiles.

Website

https://www.adidas.com

https://www.linkedin.com/company/adidas

Facebook

https://www.facebook.com/adidas

Twitter / X

https://www.twitter.com/adidas

Instagram

https://www.instagram.com/adidas

YouTube

https://www.youtube.com/@adidas

https://www.pinterest.com/adidas/

TikTok

https://www.tiktok.com/@adidas?lang=en

Company contact points

Public company-level contact points available in the source dataset.

Phone

49-9132-84-0

Financial intelligence

adidas revenue, funding, IPO, and acquisition history

Financial signals are grouped as an analyst-style view: revenue sources, income statement rows, funding rounds, acquisition activity, IPO fields, stock listing context, and ownership structure.

Annual revenue

$25.4B

Reported annual revenue from the source dataset when available.

Quarterly revenue

EUR 6.6B

Standalone quarterly revenue field from the source dataset.

Revenue range

$10B+

Reported annual revenue band from the source dataset.

Total disclosed funding

$500M

Sum of disclosed funding round amounts available in the source dataset.

Funding rounds

Number of funding rounds captured in the source dataset.

Acquisitions captured

101

Number of acquisition records captured across the available source columns.

Revenue signals

Annual, quarterly, and range-based revenue signals available in the source dataset.

Source 5

$25.4B

Annual revenue

Source 1EUR 23.7B

Source 4$10B+

Standalone quarterly revenueEUR 6.6B

IPO and stock listing

IPO date, share price, exchange tickers, and public market identifiers.

Stock ticker

ADS.DE

Stock tickerADS

Latest closing priceEUR 222

Latest market capEUR 39.6B

Ownership and corporate structure

Ownership status, parent company, acquisition status, and public/B2B flags.

Operating status

Active

Independent Company

Company type

Public Company

type

Ownership status

Public

Ownership Status

Public company

Is Public

Income statement rows

Income statement rows with revenue and profitability metrics where available.

Q3, 2025

Primary value

Revenue: EUR 6.6B

Additional metrics

Gross profit: EUR 2.9B; EBITDA: EUR 176M; EBIT: EUR 736M; Net income: EUR 482M; Operating expense: EUR 2.7B; Gross margin: 44.0%; EBITDA margin: 2.7%

Q2, 2025

Primary value

Revenue: EUR 6B

Additional metrics

Gross profit: EUR 3.7B; EBITDA: EUR 1.1B; EBIT: EUR 546M; Net income: EUR 375M; Operating expense: EUR 2.5B; Gross margin: 61.4%; EBITDA margin: 18.6%

Q1, 2025

Primary value

Revenue: EUR 6.2B

Additional metrics

Gross profit: EUR 3.2B; EBITDA: EUR 610M; EBIT: EUR 610M; Net income: EUR 436M; Operating expense: EUR 2.6B; Gross margin: 52.4%; EBITDA margin: 9.9%

FY, 2024

Fiscal Year

Primary value

Revenue: EUR 23.7B

Additional metrics

Gross profit: EUR 13.5B; EBITDA: EUR 2.5B; EBIT: EUR 1.3B; Net income: EUR 824M; Operating expense: EUR 11B; Gross margin: 56.8%; EBITDA margin: 10.6%

Q3, 2024

Primary value

Revenue: EUR 6.4B

Additional metrics

Gross profit: EUR 2.9B; EBITDA: EUR 38M; EBIT: EUR 598M; Net income: EUR 469M; Operating expense: EUR 2.8B; Gross margin: 44.7%; EBITDA margin: 0.6%

Q2, 2024

Primary value

Revenue: EUR 5.8B

Additional metrics

Gross profit: EUR 3.5B; EBITDA: EUR 906M; EBIT: EUR 346M; Net income: EUR 211M; Operating expense: EUR 2.6B; Gross margin: 60.9%; EBITDA margin: 15.6%

Q1, 2024

Primary value

Revenue: EUR 5.5B

Additional metrics

Gross profit: EUR 2.8B; EBITDA: EUR 336M; EBIT: EUR 336M; Net income: EUR 171M; Operating expense: EUR 2.5B; Gross margin: 51.6%; EBITDA margin: 6.2%

FY, 2023

Fiscal Year

Primary value

Revenue: EUR 21.4B

Additional metrics

Gross profit: EUR 11.5B; EBITDA: EUR 1.5B; EBIT: EUR 289M; Net income: EUR -58M; Operating expense: EUR 10.1B; Gross margin: 53.9%; EBITDA margin: 7.0%

Q3, 2023

Primary value

Revenue: EUR 6B

Additional metrics

Gross profit: EUR 2.4B; EBITDA: EUR -169M; EBIT: EUR 410M; Net income: EUR 270M; Operating expense: EUR 2.6B; Gross margin: 40.0%; EBITDA margin: -0.0%

Q2, 2023

Primary value

Revenue: EUR 5.3B

Additional metrics

Gross profit: EUR 3.3B; EBITDA: EUR 756M; EBIT: EUR 177M; Net income: EUR 97M; Operating expense: EUR 2.6B; Gross margin: 62.5%; EBITDA margin: 14.1%

Q1, 2023

Primary value

Revenue: EUR 5.3B

Additional metrics

Gross profit: EUR 2.4B; EBITDA: EUR 59M; EBIT: EUR 59M; Net income: EUR -24M; Operating expense: EUR 2.4B; Gross margin: 46.0%; EBITDA margin: 1.1%

FY, 2022

Fiscal Year

Primary value

Revenue: EUR 22.5B

Additional metrics

Gross profit: EUR 12.3B; EBITDA: EUR 2.1B; EBIT: EUR 732M; Net income: EUR 254M; Operating expense: EUR 10.2B; Gross margin: 54.6%; EBITDA margin: 9.3%

Period	Primary value	Additional metrics
Q3, 2025 Q3	Revenue: EUR 6.6B	Gross profit: EUR 2.9B; EBITDA: EUR 176M; EBIT: EUR 736M; Net income: EUR 482M; Operating expense: EUR 2.7B; Gross margin: 44.0%; EBITDA margin: 2.7%
Q2, 2025 Q2	Revenue: EUR 6B	Gross profit: EUR 3.7B; EBITDA: EUR 1.1B; EBIT: EUR 546M; Net income: EUR 375M; Operating expense: EUR 2.5B; Gross margin: 61.4%; EBITDA margin: 18.6%
Q1, 2025 Q1	Revenue: EUR 6.2B	Gross profit: EUR 3.2B; EBITDA: EUR 610M; EBIT: EUR 610M; Net income: EUR 436M; Operating expense: EUR 2.6B; Gross margin: 52.4%; EBITDA margin: 9.9%
FY, 2024 Fiscal Year	Revenue: EUR 23.7B	Gross profit: EUR 13.5B; EBITDA: EUR 2.5B; EBIT: EUR 1.3B; Net income: EUR 824M; Operating expense: EUR 11B; Gross margin: 56.8%; EBITDA margin: 10.6%
Q3, 2024 Q3	Revenue: EUR 6.4B	Gross profit: EUR 2.9B; EBITDA: EUR 38M; EBIT: EUR 598M; Net income: EUR 469M; Operating expense: EUR 2.8B; Gross margin: 44.7%; EBITDA margin: 0.6%
Q2, 2024 Q2	Revenue: EUR 5.8B	Gross profit: EUR 3.5B; EBITDA: EUR 906M; EBIT: EUR 346M; Net income: EUR 211M; Operating expense: EUR 2.6B; Gross margin: 60.9%; EBITDA margin: 15.6%
Q1, 2024 Q1	Revenue: EUR 5.5B	Gross profit: EUR 2.8B; EBITDA: EUR 336M; EBIT: EUR 336M; Net income: EUR 171M; Operating expense: EUR 2.5B; Gross margin: 51.6%; EBITDA margin: 6.2%
FY, 2023 Fiscal Year	Revenue: EUR 21.4B	Gross profit: EUR 11.5B; EBITDA: EUR 1.5B; EBIT: EUR 289M; Net income: EUR -58M; Operating expense: EUR 10.1B; Gross margin: 53.9%; EBITDA margin: 7.0%
Q3, 2023 Q3	Revenue: EUR 6B	Gross profit: EUR 2.4B; EBITDA: EUR -169M; EBIT: EUR 410M; Net income: EUR 270M; Operating expense: EUR 2.6B; Gross margin: 40.0%; EBITDA margin: -0.0%
Q2, 2023 Q2	Revenue: EUR 5.3B	Gross profit: EUR 3.3B; EBITDA: EUR 756M; EBIT: EUR 177M; Net income: EUR 97M; Operating expense: EUR 2.6B; Gross margin: 62.5%; EBITDA margin: 14.1%
Q1, 2023 Q1	Revenue: EUR 5.3B	Gross profit: EUR 2.4B; EBITDA: EUR 59M; EBIT: EUR 59M; Net income: EUR -24M; Operating expense: EUR 2.4B; Gross margin: 46.0%; EBITDA margin: 1.1%
FY, 2022 Fiscal Year	Revenue: EUR 22.5B	Gross profit: EUR 12.3B; EBITDA: EUR 2.1B; EBIT: EUR 732M; Net income: EUR 254M; Operating expense: EUR 10.2B; Gross margin: 54.6%; EBITDA margin: 9.3%

Funding rounds

Funding history and recent round context.

Post-IPO Debt

EUR 500M

2025-10-01

2020-04-01 | KfW, Deutsche Bank, UniCredit, Standard Chartered

Post-IPO Equity

2014-11-01

Post-IPO Equity

2002-01-01

Post-IPO Equity

1995-11-01

Acquisitions and corporate activity

Acquisitions and corporate activity captured in the source dataset.

Runtastic

$240M

2015-08-05 | Acquisition List Source 1

Runtastic GmbH

$240.9M

2015-08-01 | Acquisition List Source 5

Adams Golf

Acquisition

2012-06-30 | Acquisition List Source 1

Five Ten USA

Acquisition

2011-11-04 | Acquisition List Source 1

Textronics

Acquisition

2008-12-08 | Acquisition List Source 1

Mitchell & Ness

Acquisition

2007-11-12 | Acquisition List Source 1

Reebok International

$3.8B

2005-08-03 | Acquisition List Source 1

TaylorMade Golf

Acquisition

2005-01-01 | Acquisition List Source 1

Salomon AG

$1.4B

1997-09-17 | Acquisition List Source 1

adidas North America, Inc.

Acquisition

Acquisition List Source 1

adidas Korea LLC.

Acquisition

Acquisition List Source 1

Reebok India Company

Acquisition

Acquisition List Source 1

Reebok (Mauritius) Company Limited

Acquisition

Acquisition List Source 1

adidas Serbia DOO Beograd

Acquisition

Acquisition List Source 1

adidas (Cyprus) Limited

Acquisition

Acquisition List Source 1

adidas Norge AS

Acquisition

Acquisition List Source 1

adidas Bulgaria EAD

Acquisition

Acquisition List Source 1

Reebok de Mexico, S.A.

Acquisition

Acquisition List Source 1

Reebok Argentina S.A.

Acquisition

Acquisition List Source 1

adidas Sporting Goods Ltd.

Acquisition

Acquisition List Source 1

adidas Canada Limited

Acquisition

Acquisition List Source 1

adisport Corporation

Acquisition

Acquisition List Source 1

adidas Industrial, S.A. de C.V.

Acquisition

Acquisition List Source 1

adidas Business Services (Dalian) Limited

Acquisition

Acquisition List Source 1

PT adidas Indonesia

Acquisition

Acquisition List Source 1

adidas CR s.r.o.

Acquisition

Acquisition List Source 1

adidas Argentina S.A.

Acquisition

Acquisition List Source 1

adidas Chile Limitada

Acquisition

Acquisition List Source 1

adidas International Re DAC

Acquisition

Acquisition List Source 1

adidas Spor Malzemeleri Satis ve Pazarlama A.S.

Acquisition

Acquisition List Source 1

adidas Portugal – Artigos de Desporto, S.A.

Acquisition

Acquisition List Source 1

Spartanburg DC, Inc.

Acquisition

Acquisition List Source 1

adidas (Suzhou) Co., Ltd.

Acquisition

Acquisition List Source 1

adidas (South Africa) (Pty) Ltd.

Acquisition

Acquisition List Source 1

Stone Age Equipment, Inc.

Acquisition

Acquisition List Source 1

adidas Logistics (Tianjin) Co., Ltd.

Acquisition

Acquisition List Source 1

Reebok Trading (Far East) Limited

Acquisition

Acquisition List Source 1

adidas International, Inc.

Acquisition

Acquisition List Source 1

adidas Infrastructure Holding B.V.

Acquisition

Acquisition List Source 1

adidas LLP

Acquisition

Acquisition List Source 1

adidas (Malaysia) Sdn. Bhd.

Acquisition

Acquisition List Source 1

adidas (Thailand) Co., Ltd.

Acquisition

Acquisition List Source 1

adidas Danmark A/S

Acquisition

Acquisition List Source 1

Reebok Pensions Management Limited

Acquisition

Acquisition List Source 1

adidas de Mexico, S.A. de C.V

Acquisition

Acquisition List Source 1

adidas Colombia Ltda.

Acquisition

Acquisition List Source 1

adidas Levant Limited - Jordan

Acquisition

Acquisition List Source 1

adidas Italy S.p.A.

Acquisition

Acquisition List Source 1

Raelit S.A.

Acquisition

Acquisition List Source 1

adidas Budapest Kft.

Acquisition

Acquisition List Source 1

adidas India Private Limited

Acquisition

Acquisition List Source 1

adidas Morocco LLC

Acquisition

Acquisition List Source 1

adidas New Zealand Limited

Acquisition

Acquisition List Source 1

adidas Sports Goods (Shanghai) Co., Ltd

Acquisition

Acquisition List Source 1

adidas Suomi Oy

Acquisition

Acquisition List Source 1

Tafibal S.A.

Acquisition

Acquisition List Source 1

adidas Sverige Aktiebolag

Acquisition

Acquisition List Source 1

adidas España S.A.U.

Acquisition

Acquisition List Source 1

SC ‘adidas-Ukraine’

Acquisition

Acquisition List Source 1

adidas Emerging Markets FZE

Acquisition

Acquisition List Source 1

adidas Benelux B.V.

Acquisition

Acquisition List Source 1

adidas Baltics SIA

Acquisition

Acquisition List Source 1

adidas (China) Ltd.

Acquisition

Acquisition List Source 1

adidas Austria GmbH

Acquisition

Acquisition List Source 1

adidas Sourcing Honduras, S.A.

Acquisition

Acquisition List Source 1

adidas Sourcing Limited

Acquisition

Acquisition List Source 1

adidas Perú S.A.C

Acquisition

Acquisition List Source 1

adidas International Marketing B.V.

Acquisition

Acquisition List Source 1

adidas Croatia d.o.o.

Acquisition

Acquisition List Source 1

adidas Ventures B.V.

Acquisition

Acquisition List Source 1

adidas Romania S.R.L.

Acquisition

Acquisition List Source 1

Runtastic Software Technology (Shanghai) Co., Ltd.

Acquisition

Acquisition List Source 1

adidas sport gmbh

Acquisition

Acquisition List Source 1

adidas America, Inc.

Acquisition

Acquisition List Source 1

adidas Technical Services Private Limited

Acquisition

Acquisition List Source 1

adidas Pluto Corporation

Acquisition

Acquisition List Source 1

adidas India Marketing Private Limited

Acquisition

Acquisition List Source 1

adidas Japan K.K.

Acquisition

Acquisition List Source 1

adidas Sports (China) Co., Ltd.

Acquisition

Acquisition List Source 1

adidas International B.V.

Acquisition

Acquisition List Source 1

3 Stripes S.A.

Acquisition

Acquisition List Source 1

Zhuhai adidas Technical Services Limited

Acquisition

Acquisition List Source 1

adidas Poland Sp. z o.o.

Acquisition

Acquisition List Source 1

adidas Emerging Markets L.L.C

Acquisition

Acquisition List Source 1

adidas do Brasil Ltda.

Acquisition

Acquisition List Source 1

adidas CDC Immobilieninvest GmbH

Acquisition

Acquisition List Source 1

adidas Vietnam Company Limited

Acquisition

Acquisition List Source 1

adidas Australia Pty Limited

Acquisition

Acquisition List Source 1

adidas Holdings LLC

Acquisition

Acquisition List Source 1

adidas (UK) Limited

Acquisition

Acquisition List Source 1

adidas Latin America, S.A.

Acquisition

Acquisition List Source 1

adidas Israel Ltd.

Acquisition

Acquisition List Source 1

adidas Trgovina d.o.o.

Acquisition

Acquisition List Source 1

adidas France S.a.r.l.

Acquisition

Acquisition List Source 1

adidas (Ireland) Limited

Acquisition

Acquisition List Source 1

adidas Business Services, Lda.

Acquisition

Acquisition List Source 1

adidas Hong Kong Limited

Acquisition

Acquisition List Source 1

adidas Levant Limited

Acquisition

Acquisition List Source 1

runtastic GmbH

Acquisition

Acquisition List Source 1

adidas Franchise Brasil Servicos Ltda.

Acquisition

Acquisition List Source 1

adidas Hellas A.E.

Acquisition

Acquisition List Source 1

Audience analytics

Web visibility, demand, and topics

Use these signals to understand discoverability, demand quality, search interest, and audience fit.

Monthly visits

779.9K

Latest monthly visits value available from the source dataset.

Global web rank

#53,137

Lower rank values indicate stronger web visibility in the source dataset.

Bounce rate

39.0%

Latest bounce rate value available from the source dataset.

Pages per visit

4.91

Latest pages per visit value available from the source dataset.

Average visit duration

2m 48s

Latest average visit duration value available from the source dataset.

Estimated monthly page views

3.8M

Derived estimate calculated as monthly visits multiplied by pages per visit.

Website visits

Website visits trend from the latest source snapshots.

LinkedIn followers

LinkedIn followers trend from the latest source snapshots.

Website visits by country

United States27.73

Germany9.99

India6.09

France4.9

United Kingdom3.8

Employees, hiring, attrition, and compensation

This section groups org scale, hiring motion, employee movement, department mix, and salary benchmarks so teams can qualify operating momentum and budget signals.

Employees

95.5K

Latest employees value available from the source dataset.

Inferred employees

31.1K

Latest inferred employees value available from the source dataset.

Open roles

1.1K

Latest open roles value available from the source dataset.

Departures

Latest departures value available from the source dataset.

Employee attrition rate

0.0%

Latest employee attrition rate value available from the source dataset.

Hiring intensity

11.6 roles / 1K employees

Derived signal showing open roles normalized by employee count.

Employee headcount

Employee headcount trend from the latest source snapshots.

Inferred employees

Inferred employees trend from the latest source snapshots.

Open job postings

Open job postings trend from the latest source snapshots.

Employee attrition rate

Employee attrition rate trend from the latest source snapshots.

Employee count by department

Sales7.4K

Other Department4.4K

Operations4.4K

Marketing3.7K

Finance1.6K

Technical1.6K

General Management1.4K

Employee count by seniority

Specialist10.8K

Manager8.8K

Other Management5.4K

Senior4.5K

Director1.8K

Intern394

Head186

Employee count by region

Western Europe6.5K

Northern America5.2K

Latin America3.8K

Southern Asia3.1K

Southern Europe2.8K

Western Asia2.3K

Eastern Asia2K

Top employee countries

United States4.5K

Germany4.4K

India2.8K

China1.3K

Netherlands1.1K

Spain1.1K

United Kingdom1K

Active job openings

Selected open roles that reveal current hiring demand.

Retail Aushilfe / Ferienaushilfe FO Metzingen (temp) (m/w/d)

Open role

4209186863

RETAIL ASSISTANT GF (M/F/D) - FACTORY OUTLET, VIKTRING

Open role

4209186867

Assistant Store Manager (M/F/D) - Full Time - Factory Outlet / Serravalle - Piemonte

Open role

4209186927

Retail Assistant Minijob FO Metzingen (temp) (m/w/d)

Open role

4209187803

Stockroom Specialist (32 uur), adidas Factory Outlet, Maasmechelen

Open role

4209187804

RETAIL AUSHILFE / FERIENAUSHILFE (M/F/D) FACTORY OUTLET PIDING

Open role

4209187806

Stockroom Specialist (30 uur), adidas Factory Outlet, Maasmechelen

Open role

4209187810

Retail Assistant / Verkäufer_ ADIDAS Factory Outlet Halle/Leipzig, THE STYLE OUTLET (temp) (m/f/d)

Open role

4209188846

Showing 8 of 18 available records.

Where employees came from

Common previous employers visible in employee profile movement.

Nike

2K employee movements

Internal profile link

Reebok

1.3K employee movements

Internal profile link

PUMA Group

842 employee movements

Internal profile link

H&M

399 employee movements

Internal profile link

Amazon

376 employee movements

Internal profile link

Under Armour

321 employee movements

Internal profile link

Accenture

310 employee movements

Internal profile link

Levi Strauss & Co.

281 employee movements

Internal profile link

Showing 8 of 9 available records.

Where employees go next

Common next employers visible in employee profile movement.

Nike

1.6K employee movements

Internal profile link

PUMA Group

901 employee movements

Internal profile link

Reebok

853 employee movements

Internal profile link

Amazon

545 employee movements

Internal profile link

Under Armour

475 employee movements

Internal profile link

Apple

358 employee movements

Internal profile link

New Balance

299 employee movements

Internal profile link

H&M

280 employee movements

Internal profile link

Showing 8 of 9 available records.

Base pay benchmarks

Selected base salary benchmarks from the source dataset.

Junior Designer

EUR $73K

Monthly | Updated 2024-09-16

Ingeniero De Software

EUR $40.1K

Annual | Updated 2024-09-16

Auxiliar

BRL $19.7K

Monthly | Updated 2024-09-11

Assistant Product Owner

INR $1.4M

Annual | Updated 2024-09-11

Intern Product Development

EUR $16.2K

Monthly | Updated 2024-09-09

Projektmanager

EUR $14.4K

Monthly | Updated 2024-09-09

Product Marketing

EUR $14.4K

Monthly | Updated 2024-09-09

Internship Produkt Marketing

EUR $14.4K

Monthly | Updated 2024-09-09

Showing 8 of 10 available records.

Additional pay benchmarks

Selected bonus and additional compensation benchmarks.

Junior Designer

Cash Bonus $7.3K; Stock Bonus $1; Profit Sharing $1

Monthly | Updated 2024-09-16

Assistant Product Owner

Cash Bonus $220.7K

Annual | Updated 2024-09-11

Analista De Marketing Sênior

Cash Bonus $8K

Monthly | Updated 2024-09-09

Estoquista

Cash Bonus $72K

Monthly | Updated 2024-09-09

Produktmanager

Cash Bonus $4K

Annual | Updated 2024-09-02

Retail Sales Consultant

Cash Bonus $0.34

Hourly | Updated 2024-09-02

Senior Retail Marketing Manager

Cash Bonus $8.3K

Annual | Updated 2024-08-29

Specialist Finance

Cash Bonus $11.2K

Monthly | Updated 2024-08-19

Showing 8 of 10 available records.

Total compensation benchmarks

Selected total compensation benchmarks from the source dataset.

Ingeniero De Software

EUR $40.1K

Annual | Updated 2024-09-16

Junior Designer

EUR $80K

Monthly | Updated 2024-09-16

Assistant Product Owner

INR $1.5M

Annual | Updated 2024-09-11

Auxiliar

BRL $19.7K

Monthly | Updated 2024-09-11

Intern Product Development

EUR $16.2K

Monthly | Updated 2024-09-09

Estoquista

BRL $15.3K

Monthly | Updated 2024-09-09

Auxiliar De Estoque

BRL $20.2K

Monthly | Updated 2024-09-09

Product Marketing

EUR $14.4K

Monthly | Updated 2024-09-09

Showing 8 of 10 available records.

Product and reputation

Product readiness, customer proof, and employee sentiment

Product availability, public reviews, and employee sentiment help visitors understand whether the company is mature, documented, reviewable, and operationally healthy.

Employee reviews

10.1K

Latest employee reviews value available from the source dataset.

Employee rating

3.9

Latest review score available from the source dataset.

Employee review distribution

Score 43.1K

Score 52.9K

Score 31.8K

Score 2561

Score 1367

Employee review score breakdown

Diversity Inclusion4.1

Culture Values3.9

Work Life Balance3.9

Compensation Benefits3.8

Career Opportunities3.4

Senior Management3.4

Ceo Approval88.0%

Product availability Q&A

Buyer-facing product availability signals in question-and-answer format.

Is pricing information available?

No. The source snapshot does not list pricing information for this company.

Source availability signal

Is a free trial listed?

No. The source snapshot does not list a free trial for this company.

Source availability signal

Can buyers request a demo?

No. The source snapshot does not list a demo motion for this company.

Source availability signal

Is the product downloadable?

Yes. The source snapshot lists downloadable software for this company.

Source availability signal

Are mobile apps listed?

No. The source snapshot does not list mobile apps for this company.

Source availability signal

Is public documentation listed?

No. The source snapshot does not list public documentation for this company.

Source availability signal

Are online reviews listed?

No. The source snapshot does not list online reviews for this company.

Source availability signal

Company graph

Technology, leadership, competitors, funding, and corporate activity

These data points help sales, partnerships, analysts, and researchers understand how the company operates, who surrounds it, and where it may be moving next.

Verified technologies

Detected tools and systems verified in the source dataset.

Fredhopper

Verified technology

Last verified 2026-05-04 | First seen 2025-08-17

Css

Verified technology

Last verified 2026-05-04 | First seen 2025-08-17

Rabbitmq

Verified technology

Last verified 2026-05-04 | First seen 2026-02-09

Kibana

Verified technology

Last verified 2026-05-04 | First seen 2025-08-17

Salesforce

Verified technology

Last verified 2026-05-04 | First seen 2024-04-04

Google Cloud

Verified technology

Last verified 2026-05-04 | First seen 2024-04-04

Responsa

Verified technology

Last verified 2026-05-04 | First seen 2025-08-17

Gitflow

Verified technology

Last verified 2026-05-04 | First seen 2025-08-17

Showing 8 of 24 available records.

Market alternatives and competitors

Comparable companies surfaced by the source dataset.

Vf Corporation

Comparable company

Market alternative

Foot Locker

Comparable company

Market alternative

Nike

Comparable company

Market alternative

Hanesbrands

Comparable company

Market alternative

Puma

Comparable company

Market alternative

Asics Europe

Comparable company

Market alternative

Under Armour

Comparable company

Market alternative

Skechers

Comparable company

Market alternative

Showing 8 of 12 available records.

Leadership and senior operators

Senior employees and operators visible in the source dataset.

Alex Johnson

Director Compensation & Benefits

Anh Nguyen

Director MI - Advanced Chemical

Brett Letourneau

Global Category Director, Product Marketing, Partnerships (Bad Bunny)

Bernadett Bischóf

Director Digital Portfolio

Anne Karin Vasen

Global Director Marketing Planning

Florina Manisor

Business Development Director

Kirstie Wilson

Director - Finance Accounting

Valentino Venegas

Human Resources Business Partner

Showing 8 of 12 available records.

Recent executive arrivals

Recent leadership and senior employee arrival signals.

Arif Karaca

Director DC Ops & Outbound Transportation

Nov 2025

Segarceanu Alin

Arbeidsgiver

Nov 2025

Pendik's Pendik's

Wiraswasta

May 2026

Vincent Soriano

Director SCM Deployment, NAM

Mar 2026

Farah Nisrina

Social Media Specialist

Mar 2026

Tan Truong

Head of Sports Marketing

Mar 2026

Julia Hoerr

Product Creation Director

Mar 2026

Alvins Reyes

Team leader Adidas

Mar 2026

Recent executive departures

Recent leadership and senior employee departure signals.

Vincent Soriano

Director Inbound Planning

Mar 2026

Marina Petrova

Director Omnichannel Order Fulfillment

Mar 2026

Rachel Louise Quartermaine

Marketplace Director

Mar 2026

Martin Hassler

Director Own Retail Activation Zone Central

Mar 2026

Svea Nassat

Director - Global Strategy & Business Development | Originals, Basketball & Partnerships

Mar 2026

Konstantinos Christodoulakis

Sales Director, Strategic Accounts, South East Europe

Mar 2026

Eko Supriatno

Director Material Operations

Mar 2026

Marloes Hemmen

Senior Finance Director eCommerce Europe

Mar 2026

Company locations

Known company locations and office addresses.

Primary location

World of Sports; Adi-Dassler-Strasse 1; Herzogenaurach, Bavaria 91074, DE

Office location

Gongcheng Road; Xujiahui TWO ITC, No. 160; Shanghai, Xuhui District 200030, CN

Office location

adidas Latin America, S.A., Ave. Principal y Ave. La Rotonda, Torre Sur – 4th Floor; Business Park; Costa del Este, Panamá 00000, PA

Office location

Dubai Design District; Building No. 2, Level 4; Dubai, Dubai 32512, AE

Office location

adidas America, Inc., 5055 N Greeley Avenue; adidas Village; Portland, OR 97217, US

Office location

adidas International Marketing B.V. and adidas International Trading B.V., Hoogoorddreef 9-A; Atlas Arena Offices; Amsterdam, NL 1101, NL

Office location

Adi-Dassler-Strasse 1; herzogenaurach, bayern, Germany

Office location

Adi-Dassler-Strasse 1; Herzogenaurach, 91074, Germany

Recent company updates

Recent company update signals from the source dataset.

Bringing together two forward‑thinking – and fit – CEOs facilitated a lively discussion on how AI is shaping…

159 reactions; 5 comments

2026-04-23 | Bringing together two forward‑thinking – and fit – CEOs facilitated a lively discussion on how AI is shaping the way we build better products, faster. At the Siemens Tech Minds event, our CEO Bjørn Gulden joined Siemen…

Happy Earth Day – the perfect time to reflect on nature’s role in our work! 🐝🪴🕊️ Nature plays an incredibly…

269 reactions; 7 comments

2026-04-22 | Happy Earth Day – the perfect time to reflect on nature’s role in our work! 🐝🪴🕊️ Nature plays an incredibly important role for us as a sports brand. It's woven through our business from the materials we source, the su…

Happy Earth Day – the perfect time to reflect on nature’s role in our work! 🐝🪴🕊️ Nature plays an incredibly…

435 reactions; 12 comments

At the heart of this year’s Boston Marathon Expo is our North America retail team. ❤️ This year we activate…

355 reactions; 9 comments

2026-04-21 | At the heart of this year’s Boston Marathon Expo is our North America retail team. ❤️ This year we activated our largest Boston Marathon Expo yet with: 🏟️ Thousands more feet of dedicated retail space. 🏃➡️ Increas…

At the heart of this year’s Boston Marathon Expo is our North America retail team. ❤️ This year we activate…

485 reactions; 12 comments

Introducing our Brand Flagship Store, Miyashita Park – the first of its kind in Japan 🗾 Our latest global f…

814 reactions; 17 comments

2026-04-20 | Introducing our Brand Flagship Store, Miyashita Park – the first of its kind in Japan 🗾 Our latest global flagship concept is built on what defines us: sport and the culture born from it. Across two floors, we bring…

Industry classification codes

SIC, NAICS, industry, and keyword classification signals.

Industry

Sporting Goods

industry

Categories and keywords

Categories And Keywords

Public market signal

adidas stock snapshot

TradingView market widget for FRA:ADS.

FRA:ADS

adidas FAQs

Company profile

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