Company profile
Online Audio and Video Media

Business Insider - Company Intelligence Profile

Industry: Online Audio and Video Media | Founded: 2007 | HQ: New York, United States

Business Insider is a global newsroom covering business, technology, and the economy. We help ambitious, curious people stay informed, understand the context, and get ahead.

Datakart tracks firmographic, hiring, traffic, technology, funding, review, and leadership signals for Business Insider to help teams evaluate the account with useful business context.

Business Insider logo

Privately Held

Business Insider

businessinsider.com

Employees

13.2K

Monthly visits

77.6M

Open roles

11

Search volume

22.2K

Company Snapshot

Business Insider is a global newsroom covering business, technology, and the economy. We help ambitious, curious people stay informed, understand the context, and get ahead.

Visit our homepage for the top stories of the day: https://www.businessinsider.com/ and sign up for our newsletters: https://www.businessinsider.com/subscription/newsletter

2007

Founded

13.2K

Employee count

77.6M

Monthly website visits

11

Open roles

Company Snapshot Details

Legal name: Insider Inc.
Headquarters: New York, New York, United States
Industry: Online Audio and Video Media
Sub-sector: Online Audio and Video Media
Website: https://www.businessinsider.com
YoY headcount growth: not publicly disclosed
Company stage: Privately Held
Last updated: Sat, 25 Apr 2026
Company intelligence

Business signals that help qualify Business Insider

This profile combines firmographic, traffic, hiring, employee, review, compensation, technology, funding, leadership, and product availability signals so visitors can answer practical business questions without hunting across multiple data sources.

Source snapshot

Last refreshed 2026-04-25 | 22K search volume | Domain businessinsider.com

Annual revenue
$110M
Reported annual revenue from the source dataset when available.
Total disclosed funding
$55.6M
Sum of disclosed funding round amounts available in the source dataset.
Monthly visits
77.6M
Latest monthly visits value available from the source dataset.
Global web rank
#738
Lower rank values indicate stronger web visibility in the source dataset.
Employees
13.2K
Latest employees value available from the source dataset.
+4 quarterly
Hiring demand
11
Open roles reveal which teams may be expanding and where vendor demand can emerge. For Business Insider, this signal is based on the latest available source snapshot.
+303 monthly (+2.5%)
Headcount momentum
13.2K
Recent employee count movement helps qualify growth, contraction, and operational scale. For Business Insider, this signal is based on the latest available source snapshot.
+1.7K monthly (+0.0%)
Audience growth
10.9M
LinkedIn follower movement is a useful proxy for employer brand, market attention, and hiring reach. For Business Insider, this signal is based on the latest available source snapshot.
-237.7K monthly (-0.3%)
Web demand
77.6M
Website traffic movement helps benchmark customer interest and go-to-market momentum. For Business Insider, this signal is based on the latest available source snapshot.
Identity atlas

Business Insider identity, aliases, ownership, and taxonomy

This section makes the entity easier to verify: canonical domains, alternate names, descriptions, ownership flags, parent or acquirer context, industry codes, and source-level social reach are grouped together.

Company descriptions
All available company description fields from the source dataset.
Company descriptiondescription

Business Insider is a global newsroom covering business, technology, and the economy. We help ambitious, curious people stay informed, understand the context, and get ahead. Visit our homepage for the top stories of the day: https://www.businessinsider.com/ and sign up for our newsletters: https://www.businessinsider.com/subscription/newsletter

Enriched descriptionDescription Enriched

Business Insider is a news website that provides the latest news in tech, finance, stock market, media, economy, lifestyle, real estate, AI, and innovative stories.

Metadata descriptionDescription Metadata Raw

Business Insider tells the global tech, finance, stock market, media, economy, lifestyle, real estate, AI and innovative stories you want to know.

LinkedIn followers

10.9M

Latest linkedin followers value available from the source dataset.

Owler followers

1.5K

Latest owler followers value available from the source dataset.

Technologies detected

157

Latest technologies detected value available from the source dataset.

Ownership and corporate structure
Ownership status, parent company, acquisition status, and public/B2B flags.

Operating status

Active

Subsidiary

Company type

Privately Held

type

Ownership status

Private

Ownership Status

Public company

No

Is Public

Parent company

Axel Springer SE

2015-09-01

Acquired by

Axel Springer

2015-09-29 | Reported deal value $442M

Aliases and domain variants
Company name aliases, website aliases, and canonical domain signals.

Company alias

business insider

Company Name Alias

Company alias

business insider, inc.

Company Name Alias

Company alias

insider inc.

Company Name Alias

Website alias

https://www.businessinsider.com

Website Alias

Canonical website

https://www.businessinsider.com

website

Website domain

businessinsider.com

Website Domain

Unique website

Yes

Unique Website

Unique domain

Yes

Unique Domain

Expired domain

No

Expired Domain

LinkedIn shorthand

businessinsider

Canonical LinkedIn Shorthand Name

Source ID

683279

Source ID

UUID

7MKEHBGC44GARHF8K6D82F786F

uuid

Industry classification codes
SIC, NAICS, industry, and keyword classification signals.

SIC code

27

SIC Codes

SIC code

274

SIC Codes

NAICS code

51

NAICS Codes

NAICS code

511

NAICS Codes

Industry

Online Audio and Video Media

industry

Categories and keywords

['media', 'finance', 'tech', 'news', 'stock market', 'media-entertainment', 'digital media', 'publishing']

Categories And Keywords

Social follower counts
Follower counts available across LinkedIn, Twitter, and Owler.

LinkedIn followers

10.9M

Followers Count LinkedIn

Owler followers

1.5K

Followers Count Owler

Company locations
Known company locations and office addresses.

Primary location

1 Liberty Plaza; 8th floor; New York, New York 10006, US

Office location

1 Liberty St 8th Floor; New York, New York, United States

Office location

1 Liberty Plaza; New York, 10006, United States

Office location

New York, New York, United States

Office location

1 Liberty Plz Fl 8; New York, New York 10006, United States

Social profiles
Official and source-linked social profiles.

Website

https://www.businessinsider.com

LinkedIn

https://www.linkedin.com/company/businessinsider

Crunchbase

https://www.crunchbase.com/organization/business-insider

Facebook

https://www.facebook.com/businessinsider

Twitter / X

https://www.twitter.com/businessinsider

Instagram

https://www.instagram.com/businessinsider

YouTube

https://www.youtube.com/user/businessinsider

Company contact points
Public company-level contact points available in the source dataset.

Email

tips@businessinsider.com

Financial intelligence

Business Insider revenue, funding, IPO, and acquisition history

Financial signals are grouped as an analyst-style view: revenue sources, income statement rows, funding rounds, acquisition activity, IPO fields, stock listing context, and ownership structure.

Annual revenue
$110M
Reported annual revenue from the source dataset when available.
Total disclosed funding
$55.6M
Sum of disclosed funding round amounts available in the source dataset.
Funding rounds
7
Number of funding rounds captured in the source dataset.
Acquisitions captured
1
Number of acquisition records captured across the available source columns.
Revenue signals
Annual, quarterly, and range-based revenue signals available in the source dataset.

Source 5

$110M

Annual revenue

Ownership and corporate structure
Ownership status, parent company, acquisition status, and public/B2B flags.

Operating status

Active

Subsidiary

Company type

Privately Held

type

Ownership status

Private

Ownership Status

Public company

No

Is Public

Parent company

Axel Springer SE

2015-09-01

Acquired by

Axel Springer

2015-09-29 | Reported deal value $442M

Funding rounds
Funding history and recent round context.

Venture Round

$25M

2015-01-29 | Employee Stock Option Fund, Jeff Bezos, Axel Springer Digital Ventures

Venture Round

$12M

2014-03-05 | IVP, Gordon Crovitz, RRE Ventures, Jeff Bezos

Venture Round

$5M

2013-04-07 | Bezos Expeditions, RRE Ventures, IVP

Venture Round

$7M

2011-09-22 | Andreessen Horowitz, IVP, RRE Ventures, Allen & Company, HuffPost

Series D

$3M

2010-07-28 | Kohlberg Ventures, Pilot Group, Andreessen Horowitz, Matthew Luckett, Allen & Company, RRE Ventures

Series B

$2.7M

2009-05-21 | Marc Andreessen, Allen & Company, Matthew Luckett

Seed Round

$900K

2008-07-16 | Allen Morgan, Kohlberg Ventures

Acquisitions and corporate activity
Acquisitions and corporate activity captured in the source dataset.

Morning Brew

$75M

2020-10-30 | Acquisition List Source 2

Audience analytics

Web visibility, demand, and topics

Use these signals to understand discoverability, demand quality, search interest, and audience fit.

Monthly visits

77.6M

Latest monthly visits value available from the source dataset.

Global web rank

#738

Lower rank values indicate stronger web visibility in the source dataset.

Bounce rate

54.0%

Latest bounce rate value available from the source dataset.

Pages per visit

1.92

Latest pages per visit value available from the source dataset.

Average visit duration

1m 7s

Latest average visit duration value available from the source dataset.

Estimated monthly page views

148.9M

Derived estimate calculated as monthly visits multiplied by pages per visit.

Website visits
Website visits trend from the latest source snapshots.
Website visits by country
United States64.63
Canada4.3
United Kingdom3.6
India3.1
Australia2.0
Top search topics
Search topics and queries associated with the company.

oil price

Associated search topic

business insider

Associated search topic

hilary duff

Associated search topic

oil prices

Associated search topic

oil barrel price

Associated search topic

Social profiles
Official and source-linked social profiles.

Website

https://www.businessinsider.com

LinkedIn

https://www.linkedin.com/company/businessinsider

Crunchbase

https://www.crunchbase.com/organization/business-insider

Facebook

https://www.facebook.com/businessinsider

Twitter / X

https://www.twitter.com/businessinsider

Instagram

https://www.instagram.com/businessinsider

YouTube

https://www.youtube.com/user/businessinsider

Company contact points
Public company-level contact points available in the source dataset.

Email

tips@businessinsider.com

Social follower counts
Follower counts available across LinkedIn, Twitter, and Owler.

LinkedIn followers

10.9M

Followers Count LinkedIn

Owler followers

1.5K

Followers Count Owler

Workforce intelligence

Employees, hiring, attrition, and compensation

This section groups org scale, hiring motion, employee movement, department mix, and salary benchmarks so teams can qualify operating momentum and budget signals.

Employees

13.2K

Latest employees value available from the source dataset.

Open roles

11

Latest open roles value available from the source dataset.

Hiring intensity

0.8 roles / 1K employees

Derived signal showing open roles normalized by employee count.

Audience-to-employee ratio

829.3 followers / employee

Derived signal comparing LinkedIn audience size with employee count.

Open job postings
Open job postings trend from the latest source snapshots.
Product and reputation

Product readiness, customer proof, and employee sentiment

Product availability, public reviews, and employee sentiment help visitors understand whether the company is mature, documented, reviewable, and operationally healthy.

Product availability Q&A
Buyer-facing product availability signals in question-and-answer format.

Is pricing information available?

No. The source snapshot does not list pricing information for this company.

Source availability signal

Is a free trial listed?

No. The source snapshot does not list a free trial for this company.

Source availability signal

Can buyers request a demo?

No. The source snapshot does not list a demo motion for this company.

Source availability signal

Is the product downloadable?

No. The source snapshot does not list downloadable software for this company.

Source availability signal

Are mobile apps listed?

Yes. The source snapshot lists mobile apps for this company.

Source availability signal

Is public documentation listed?

No. The source snapshot does not list public documentation for this company.

Source availability signal

Are online reviews listed?

No. The source snapshot does not list online reviews for this company.

Source availability signal

Company graph

Technology, leadership, competitors, funding, and corporate activity

These data points help sales, partnerships, analysts, and researchers understand how the company operates, who surrounds it, and where it may be moving next.

Verified technologies
Detected tools and systems verified in the source dataset.

Microsoft

Verified technology

Last verified 2026-05-04 | First seen 2024-04-22

Microsoft Office

Verified technology

Last verified 2026-05-04 | First seen 2025-02-18

Whatsapp

Verified technology

Last verified 2026-05-04 | First seen 2025-08-17

Influential

Verified technology

Last verified 2026-05-04 | First seen 2024-04-04

Blogger

Verified technology

Last verified 2026-05-04 | First seen 2026-02-22

Power Bi

Verified technology

Last verified 2026-05-04 | First seen 2025-08-17

Hubspot

Verified technology

Last verified 2026-05-04 | First seen 2025-08-17

Javascript

Verified technology

Last verified 2026-05-04 | First seen 2024-04-04

Showing 8 of 24 available records.

Market alternatives and competitors
Comparable companies surfaced by the source dataset.

The Atlantic

Comparable company

Market alternative

Huffington Post

Comparable company

Market alternative

Yahoo

Comparable company

Market alternative

Engadget

Comparable company

Market alternative

Benzinga

Similarity 18,098.0

Market alternative

Venturebeat

Similarity 73,351.0

Market alternative

Inside.Com

Similarity 9,509.0

Market alternative

Wsj

Similarity 6,259.0

Market alternative

Showing 8 of 12 available records.

Recent executive arrivals
Recent leadership and senior employee arrival signals.

Tad Fabiaschi

Account Director - Financial Sales

Feb 2026

K E I N Z

Bisnis

Apr 2026

Muhammad Arsyad

Business Owner

Jan 2026

Jess Edkins

Vice President, BI Live

Mar 2026

George Scordo

Managing Director - Finance and Consulting

Apr 2026

Andy Sonnenberg

Sr. Executive Sales Leader | Head of Brand Partnerships Tech & Telco

Jan 2026

Andy Sonnenberg

Sr. Executive Sales Leader | Head of Brand Partnerships Tech & Telco

Jan 2026

john banega don

Business Owner

Jan 2026

Recent executive departures
Recent leadership and senior employee departure signals.

Erin Hennessy

Vice President Ad Products Innovation

Mar 2026

Kichele Nsiko

Business Owner

Mar 2026

Jenna Eubank

VP, Data Services

Feb 2026

Julia Busby

Associate Director, Creative Strategy

Apr 2026

David Starr

Associate Director, Global Marketing Solutions

Feb 2026

Company locations
Known company locations and office addresses.

Primary location

1 Liberty Plaza; 8th floor; New York, New York 10006, US

Office location

1 Liberty St 8th Floor; New York, New York, United States

Office location

1 Liberty Plaza; New York, 10006, United States

Office location

New York, New York, United States

Office location

1 Liberty Plz Fl 8; New York, New York 10006, United States

Recent company updates
Recent company update signals from the source dataset.

Consulting firms and AI startups are suddenly inseparable. https://bit.ly/48T7zSk

10 reactions

2026-04-25 | Consulting firms and AI startups are suddenly inseparable. https://bit.ly/48T7zSk

When Benjamin Phillips was about 9 years old, he got his first Xbox, and it changed his world. Xbox was his…

36 reactions

2026-04-25 | When Benjamin Phillips was about 9 years old, he got his first Xbox, and it changed his world. Xbox was his introduction to both gaming and Microsoft. As he went through school, he kept using the company's products, l…

When layoffs are looming, do you grind harder or dust off your résumé? Meta employees are now facing that th…

11 reactions; 5 comments

2026-04-25 | When layoffs are looming, do you grind harder or dust off your résumé? Meta employees are now facing that thorny question after the tech giant said on Thursday it plans to eliminate about 10% of its workforce on May 20…

OpenAI CEO Sam Altman has apologized to a community in Canada after a mass shooting by a banned ChatGPT user.…

6 reactions; 2 comments

2026-04-25 | OpenAI CEO Sam Altman has apologized to a community in Canada after a mass shooting by a banned ChatGPT user. https://bit.ly/4d5rwrx

Here's why some tall buildings have hidden monoliths at the top. Daniel T. Allen reports. Do you think we’ve…

39 reactions

2026-04-25 | Here's why some tall buildings have hidden monoliths at the top. Daniel T. Allen reports. Do you think we’ve reached the limit of how tall buildings can go? Think again. Watch the full video here: https://lnkd.in/eAAeF…

Quiet luxury isn't going anywhere. Read about the menswear status symbols defining 2026 in the Saturday editi…

101 reactions; 5 comments

2026-04-25 | Quiet luxury isn't going anywhere. Read about the menswear status symbols defining 2026 in the Saturday edition of Business Insider Today. #luxury #menswear #fashion

Industry classification codes
SIC, NAICS, industry, and keyword classification signals.

SIC code

27

SIC Codes

SIC code

274

SIC Codes

NAICS code

51

NAICS Codes

NAICS code

511

NAICS Codes

Industry

Online Audio and Video Media

industry

Categories and keywords

['media', 'finance', 'tech', 'news', 'stock market', 'media-entertainment', 'digital media', 'publishing']

Categories And Keywords

Business Insider FAQs

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