Company profile
Beverage Manufacturing

Bacardi - Company Intelligence Profile

Industry: Beverage Manufacturing | Founded: not publicly disclosed | HQ: United Kingdom

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE®...

Datakart tracks firmographic, hiring, traffic, technology, funding, review, and leadership signals for Bacardi to help teams evaluate the account with useful business context.

Bacardi logo

Privately Held

Bacardi

bacardilimited.com

Employees

8.3K

Monthly visits

86.7K

Open roles

161

Search volume

246K

Company Snapshot

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 10 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram, and Twitter.

N/A

Founded

8.3K

Employee count

86.7K

Monthly website visits

161

Open roles

Company Snapshot Details

Legal name: Bacardi
Headquarters: Pembroke, United Kingdom
Industry: Beverage Manufacturing
Sub-sector: Beverage Manufacturing
Website: https://www.bacardilimited.com
YoY headcount growth: not publicly disclosed
Company stage: Privately Held
Last updated: Thu, 23 Apr 2026
Company intelligence

Business signals that help qualify Bacardi

This profile combines firmographic, traffic, hiring, employee, review, compensation, technology, funding, leadership, and product availability signals so visitors can answer practical business questions without hunting across multiple data sources.

Source snapshot

Last refreshed 2026-04-23 | 246K search volume | Domain bacardilimited.com

Annual revenue
$6.4B
Reported annual revenue from the source dataset when available.
Funding rounds
1
Number of funding rounds captured in the source dataset.
Monthly visits
86.7K
Latest monthly visits value available from the source dataset.
Global web rank
#403,794
Lower rank values indicate stronger web visibility in the source dataset.
Employees
8.3K
Latest employees value available from the source dataset.
Employee reviews
990
Latest employee reviews value available from the source dataset.
+8 monthly (+5.2%)
Hiring demand
161
Open roles reveal which teams may be expanding and where vendor demand can emerge. For Bacardi, this signal is based on the latest available source snapshot.
-12 monthly (-0.1%)
Headcount momentum
8.3K
Recent employee count movement helps qualify growth, contraction, and operational scale. For Bacardi, this signal is based on the latest available source snapshot.
-696.4K monthly (-100.0%)
Audience growth
702.5K
LinkedIn follower movement is a useful proxy for employer brand, market attention, and hiring reach. For Bacardi, this signal is based on the latest available source snapshot.
-18.2K monthly (-17.4%)
Web demand
86.7K
Website traffic movement helps benchmark customer interest and go-to-market momentum. For Bacardi, this signal is based on the latest available source snapshot.
0 quarterly
Employee sentiment
4.0
Employee review movement can surface internal confidence, culture stability, and retention risk. For Bacardi, this signal is based on the latest available source snapshot.
Identity atlas

Bacardi identity, aliases, ownership, and taxonomy

This section makes the entity easier to verify: canonical domains, alternate names, descriptions, ownership flags, parent or acquirer context, industry codes, and source-level social reach are grouped together.

Company descriptions
All available company description fields from the source dataset.
Company descriptiondescription

Bacardi Limited, the world’s largest privately held international spirits company, produces, markets, and distributes spirits and wines. The Bacardi Limited portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, PATRÓN® tequila, GREY GOOSE® vodka, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, D’USSÉ® Cognac, ANGEL’S ENVY® American straight whiskey, and ST-GERMAIN® elderflower liqueur. Founded more than 162 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000, operates production facilities in 10 countries and territories, and sells its brands in more than 160 markets. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit http://www.bacardilimited.com or follow us on LinkedIn, Instagram, and Twitter.

Metadata descriptionDescription Metadata Raw

Welcome to the world's largest privately-held spirits company, founded 160 years ago in Santiago de Cuba. Discover the outstanding breadth and depth of our family of over 200 brands and labels

LinkedIn followers

702.5K

Latest linkedin followers value available from the source dataset.

Owler followers

1.4K

Latest owler followers value available from the source dataset.

Technologies detected

292

Latest technologies detected value available from the source dataset.

Ownership and corporate structure
Ownership status, parent company, acquisition status, and public/B2B flags.

Operating status

Active

Independent Company

Company type

Privately Held

type

Ownership status

Private

Ownership Status

Public company

No

Is Public

Aliases and domain variants
Company name aliases, website aliases, and canonical domain signals.

Company alias

bacardi

Company Name Alias

Company alias

bacardi limited

Company Name Alias

Website alias

https://www.bacardilimited.com

Website Alias

Website alias

https://www.bacardilimited.com/

Website Alias

Canonical website

https://www.bacardilimited.com

website

Website domain

bacardilimited.com

Website Domain

Unique website

Yes

Unique Website

Unique domain

Yes

Unique Domain

Expired domain

No

Expired Domain

LinkedIn shorthand

bacardi

Canonical LinkedIn Shorthand Name

Source ID

162616

Source ID

UUID

4GMX43WGZ6MBKAZA09WS3V8SNZ

uuid

Industry classification codes
SIC, NAICS, industry, and keyword classification signals.

SIC code

20

SIC Codes

SIC code

208

SIC Codes

NAICS code

31

NAICS Codes

NAICS code

312

NAICS Codes

Industry

Beverage Manufacturing

industry

Categories and keywords

['food & beverage', 'premium spirits', 'supply chain & logistics', 'product & trade marketing', 'luxury', 'super premium', 'operations', 'finance', 'commercial & sales', 'spirits', 'labels', 'nutrition', 'brand homes', 'brands', 'food-beverage', 'beverages', 'distribution', 'wine']

Categories And Keywords

Social follower counts
Follower counts available across LinkedIn, Twitter, and Owler.

LinkedIn followers

702.5K

Followers Count LinkedIn

Owler followers

1.4K

Followers Count Owler

Company locations
Known company locations and office addresses.

Primary location

65 Pitts Bay Road; Pembroke, HM 08, BM

Office location

65 Pitts Bay Road; Hamilton, Pembroke, Bermuda

Office location

65 Pitts Bay Road; Pembroke, HM 08, Bermuda

Office location

65 Pitts Bay Rd; Hamilton, Pembroke HM 08, Bermuda

Social profiles
Official and source-linked social profiles.

Website

https://www.bacardilimited.com

LinkedIn

https://bm.linkedin.com/company/bacardi

Crunchbase

https://www.crunchbase.com/organization/bacardi

Facebook

https://www.facebook.com/bacardi.global

Twitter / X

https://www.twitter.com/bacardi

Instagram

https://www.instagram.com/bacardiusa

YouTube

https://www.youtube.com/user/bacardi

Financial intelligence

Bacardi revenue, funding, IPO, and acquisition history

Financial signals are grouped as an analyst-style view: revenue sources, income statement rows, funding rounds, acquisition activity, IPO fields, stock listing context, and ownership structure.

Annual revenue
$6.4B
Reported annual revenue from the source dataset when available.
Funding rounds
1
Number of funding rounds captured in the source dataset.
Acquisitions captured
6
Number of acquisition records captured across the available source columns.
Revenue signals
Annual, quarterly, and range-based revenue signals available in the source dataset.

Source 5

$6.4B

Annual revenue

Ownership and corporate structure
Ownership status, parent company, acquisition status, and public/B2B flags.

Operating status

Active

Independent Company

Company type

Privately Held

type

Ownership status

Private

Ownership Status

Public company

No

Is Public

Funding rounds
Funding history and recent round context.

Debt Financing

2023-06-01

Acquisitions and corporate activity
Acquisitions and corporate activity captured in the source dataset.

Ilegal Mezcal, S.A.

Acquisition

2023-09-01 | Acquisition List Source 5

D'usse LLC.

Acquisition

2023-02-01 | Acquisition List Source 5

Tails Original

Acquisition

2020-11-01 | Acquisition List Source 5

Stillhouse, LLC

Acquisition

2019-11-01 | Acquisition List Source 5

Patron Spirits

$5.1B

2018-01-22 | Acquisition List Source 1

Patron Spirits International AG

$5.1B

2018-01-01 | Acquisition List Source 5

Audience analytics

Web visibility, demand, and topics

Use these signals to understand discoverability, demand quality, search interest, and audience fit.

Monthly visits

86.7K

Latest monthly visits value available from the source dataset.

Global web rank

#403,794

Lower rank values indicate stronger web visibility in the source dataset.

Bounce rate

44.0%

Latest bounce rate value available from the source dataset.

Pages per visit

2.52

Latest pages per visit value available from the source dataset.

Average visit duration

42s

Latest average visit duration value available from the source dataset.

Estimated monthly page views

218.5K

Derived estimate calculated as monthly visits multiplied by pages per visit.

Website visits
Website visits trend from the latest source snapshots.
LinkedIn followers
LinkedIn followers trend from the latest source snapshots.
Website visits by country
United States23.56
India10.38
United Kingdom7.18
Spain5.97
Italy4.6
Top search topics
Search topics and queries associated with the company.

bacardi

Associated search topic

bacardi careers

Associated search topic

martini

Associated search topic

breezer

Associated search topic

grey goose

Associated search topic

Social profiles
Official and source-linked social profiles.

Website

https://www.bacardilimited.com

LinkedIn

https://bm.linkedin.com/company/bacardi

Crunchbase

https://www.crunchbase.com/organization/bacardi

Facebook

https://www.facebook.com/bacardi.global

Twitter / X

https://www.twitter.com/bacardi

Instagram

https://www.instagram.com/bacardiusa

YouTube

https://www.youtube.com/user/bacardi

Social follower counts
Follower counts available across LinkedIn, Twitter, and Owler.

LinkedIn followers

702.5K

Followers Count LinkedIn

Owler followers

1.4K

Followers Count Owler

Workforce intelligence

Employees, hiring, attrition, and compensation

This section groups org scale, hiring motion, employee movement, department mix, and salary benchmarks so teams can qualify operating momentum and budget signals.

Employees

8.3K

Latest employees value available from the source dataset.

Inferred employees

4.5K

Latest inferred employees value available from the source dataset.

Open roles

161

Latest open roles value available from the source dataset.

Departures

0

Latest departures value available from the source dataset.

Employee attrition rate

0.0%

Latest employee attrition rate value available from the source dataset.

Hiring intensity

19.4 roles / 1K employees

Derived signal showing open roles normalized by employee count.

Employee headcount
Employee headcount trend from the latest source snapshots.
Inferred employees
Inferred employees trend from the latest source snapshots.
Open job postings
Open job postings trend from the latest source snapshots.
Employee attrition rate
Employee attrition rate trend from the latest source snapshots.
Employee count by department
Sales1.1K
Marketing734
Other Department595
Operations580
Finance523
General Management293
Technical155
Employee count by seniority
Manager1.7K
Specialist1.3K
Other Management730
Senior348
Director307
Head126
Vp49
Employee count by region
Northern America838
Latin America779
Western Europe705
Southern Europe557
Northern Europe505
Southern Asia480
Eastern Europe268
Top employee countries
United States737
India477
United Kingdom471
France344
Spain309
Mexico298
Costa Rica237
Active job openings
Selected open roles that reveal current hiring demand.

Director, Strategy & Performance - Supply Chain - NAM

Open role

4367607654

Area Sales Executive - LHA - Udaipur

Open role

4382890526

Responsable de Secteur GMS - Secteur région Lilloise (Alternance)

Open role

4387298596

3PL Coordinator

Open role

4400200764

Promoteur des ventes grossistes H/F Dept 13/83/84 (alternance)

Open role

4389745013

INTERSHIP 6 MONTHS - VISITOR CENTER & SHOP

Open role

4369239809

Brand Manager- Angel's Envy

Open role

4400531575

Finance Director GTR

Open role

4405223012

Showing 8 of 18 available records.

Where employees came from
Common previous employers visible in employee profile movement.

Diageo

305 employee movements

Internal profile link

Pernod Ricard

186 employee movements

Internal profile link

Unilever

185 employee movements

Internal profile link

PepsiCo

166 employee movements

Internal profile link

Procter & Gamble

152 employee movements

Internal profile link

Nestlé

117 employee movements

Internal profile link

Red Bull

116 employee movements

Internal profile link

BAT

112 employee movements

Internal profile link

Showing 8 of 10 available records.

Where employees go next
Common next employers visible in employee profile movement.

Pernod Ricard

175 employee movements

Internal profile link

Diageo

174 employee movements

Internal profile link

Brown-Forman

114 employee movements

Internal profile link

Unilever

101 employee movements

Internal profile link

PepsiCo

83 employee movements

Internal profile link

L'Oréal

76 employee movements

Internal profile link

The HEINEKEN Company

76 employee movements

Internal profile link

Campari Group

72 employee movements

Internal profile link

Showing 8 of 10 available records.

Base pay benchmarks
Selected base salary benchmarks from the source dataset.

Senior Demand Planner

USD $96.7K

Annual

State Manager

USD $130.8K

Annual

Quality Assurance Technician

USD $43.7K

Annual

Accounting Clerk

CRC $4.8M

Monthly | Updated 2021-11-16

Brand Director

USD $187.4K

Annual

Marketing

USD $95.1K

Annual

Digital Content Manager

GBP $53K

Annual | Updated 2024-06-12

Analyst

USD $72.1K

Annual

Showing 8 of 10 available records.

Additional pay benchmarks
Selected bonus and additional compensation benchmarks.

Coordenador

Cash Bonus $2K

Monthly | Updated 2024-07-26

Prestige Account Manager

Cash Bonus $5.3K

Annual | Updated 2022-12-21

Customer Development Executive

Cash Bonus $5K; Commission Sharing $1K

Annual | Updated 2019-07-08

Assistant Brand Manager (ABM)

Cash Bonus $14.8K

Annual

Marketing Manager

Cash Bonus $17.1K

Annual

Account Manager

Cash Bonus $13.6K

Annual

Operador De Máquinas

Cash Bonus $19.4K

Monthly | Updated 2024-06-06

Vice President

Cash Bonus $73.4K

Annual

Showing 8 of 10 available records.

Total compensation benchmarks
Selected total compensation benchmarks from the source dataset.

Senior National Account Manager

GBP $79.9K

Annual | Updated 2024-08-10

National Account Manager

GBP $54.5K

Annual | Updated 2024-08-10

Customer Account Manager

GBP $43.3K

Annual | Updated 2024-08-07

Master Data Coordinator

GBP $36.4K

Annual | Updated 2024-08-03

Coordenador

BRL $109.8K

Monthly | Updated 2024-07-26

Coordenador Financeiro

BRL $137.4K

Monthly | Updated 2024-07-26

Named Account Manager

GBP $53.8K

Annual | Updated 2024-07-09

Digital Content Manager

GBP $54.2K

Annual | Updated 2024-06-12

Showing 8 of 10 available records.

Product and reputation

Product readiness, customer proof, and employee sentiment

Product availability, public reviews, and employee sentiment help visitors understand whether the company is mature, documented, reviewable, and operationally healthy.

Employee reviews

990

Latest employee reviews value available from the source dataset.

Employee rating

4.0

Latest review score available from the source dataset.

Employee review distribution
Score 5294
Score 4274
Score 3162
Score 285
Score 152
Employee review score breakdown
Culture Values4
Diversity Inclusion4
Compensation Benefits3.9
Work Life Balance3.7
Senior Management3.6
Career Opportunities3.5
Ceo Approval90.0%
Product availability Q&A
Buyer-facing product availability signals in question-and-answer format.

Is pricing information available?

No. The source snapshot does not list pricing information for this company.

Source availability signal

Is a free trial listed?

No. The source snapshot does not list a free trial for this company.

Source availability signal

Can buyers request a demo?

No. The source snapshot does not list a demo motion for this company.

Source availability signal

Is the product downloadable?

No. The source snapshot does not list downloadable software for this company.

Source availability signal

Are mobile apps listed?

No. The source snapshot does not list mobile apps for this company.

Source availability signal

Is public documentation listed?

No. The source snapshot does not list public documentation for this company.

Source availability signal

Are online reviews listed?

No. The source snapshot does not list online reviews for this company.

Source availability signal

Company graph

Technology, leadership, competitors, funding, and corporate activity

These data points help sales, partnerships, analysts, and researchers understand how the company operates, who surrounds it, and where it may be moving next.

Verified technologies
Detected tools and systems verified in the source dataset.

Google Analytics

Verified technology

Last verified 2026-05-04 | First seen 2026-01-19

Ami

Verified technology

Last verified 2026-05-04 | First seen 2025-08-17

Chef

Verified technology

Last verified 2026-05-04 | First seen 2024-04-04

Recognize

Verified technology

Last verified 2026-05-04 | First seen 2024-04-04

Microsoft Entra

Verified technology

Last verified 2026-05-04 | First seen 2025-12-08

Condeco

Verified technology

Last verified 2026-05-04 | First seen 2026-01-11

Scala

Verified technology

Last verified 2026-05-04 | First seen 2026-01-25

Sap Cloud Platform

Verified technology

Last verified 2026-05-04 | First seen 2024-04-04

Showing 8 of 24 available records.

Market alternatives and competitors
Comparable companies surfaced by the source dataset.

Diageo

Comparable company

Market alternative

Pernod Ricard

Comparable company

Market alternative

Suntory

Comparable company

Market alternative

Beam Suntory

Comparable company

Market alternative

Remy Cointreau

Comparable company

Market alternative

Brown-Forman

Comparable company

Market alternative

Remy Cointreau

Similarity 10,698.0

Market alternative

Estee Lauder

Similarity 7,718.0

Market alternative

Showing 8 of 12 available records.

Leadership and senior operators
Senior employees and operators visible in the source dataset.

Johanna Chauvin

Directrice Nationale Des Ventes

David Burns

Global Safety Director

Michael Spahn

Director, Digital Transformation North America

Giancarlo Frizzi

Regional Sales Director Nord Italy

Douglas Mello

Managing Director

Pamela Hay

Head Of Field Sales UK

Katie Redlien

Brand Director North America, Grey Goose

Melanie Rathgeb

CFO Europe, Australia, New Zealand And General Manager Australia New Zealand

Showing 8 of 12 available records.

Recent executive arrivals
Recent leadership and senior employee arrival signals.

CSS Kate Hartman-Hassen

Director CP&A Angel’s Envy and D’USSÉ

Jan 2026

Tomasz Piechotka

Business Unit Director - Nordics, Baltics & Caucasus

Mar 2026

Raul Edmundo Gonzalez

Global Senior Director - Bacardi

Apr 2026

Michael Moran

Director, National Revenue Growth Management Strategy

Apr 2026

Ned Duggan

Global Chief Marketing Officer,

Mar 2026

Theresa Borden

VP General Counsel, North America

Apr 2026

Sudipta Kundu

State Head, Kolkata

Mar 2026

Matt Phillips

Regional Performance Management Director - Europe and Latin America

Mar 2026

Recent executive departures
Recent leadership and senior employee departure signals.

Yuriy Bystrov

Head of Sales Moscow Region and Belarus

Dec 2025

Eva Wessarges

Customer Marketing Off Trade Channel Lead Germany

Jan 2026

Hannes Strobl

Sales Director Germany Off Trade, On Trade Wholesale & E-Commerce

Jan 2026

Sonia Zapatero

Head of Customer Marketing Off Trade Spain

Dec 2025

Richard Hanover

BES PTP Director

Apr 2026

Anna Rejchel

Head of Customer Marketing Distributor Markets CEE BALKANS BALTICS IRELAND

Jan 2026

Nicole van der Wulp

Vice President Human Resources West Cluster & Global Head Primo Relations

Dec 2025

Ross Bilsland

Finance Director, Southern Europe

Jan 2026

Company locations
Known company locations and office addresses.

Primary location

65 Pitts Bay Road; Pembroke, HM 08, BM

Office location

65 Pitts Bay Road; Hamilton, Pembroke, Bermuda

Office location

65 Pitts Bay Road; Pembroke, HM 08, Bermuda

Office location

65 Pitts Bay Rd; Hamilton, Pembroke HM 08, Bermuda

Recent company updates
Recent company update signals from the source dataset.

Progress isn’t a campaign, it’s a commitment. For us, that means constantly rethinking how we operate: findi…

251 reactions; 4 comments

2026-04-22 | Progress isn’t a campaign, it’s a commitment. For us, that means constantly rethinking how we operate: finding ways to work more efficiently, partnering with certified suppliers, and making decisions that support a hea…

Where fashion, film, and cocktail culture collide—GREY GOOSE® understood the assignment With their collabor…

1.5K reactions; 11 comments

2026-04-17 | Where fashion, film, and cocktail culture collide—GREY GOOSE® understood the assignment With their collaboration on “The Devil Wears Prada 2,” the brand steps seamlessly into the world of runway, bringing its signatur…

Let’s raise a dram to our latest Scotch whisky champions! 🥃 Congratulations to Jacqui Seargeant and Tom Swif…

374 reactions; 5 comments

2026-04-15 | Let’s raise a dram to our latest Scotch whisky champions! 🥃 Congratulations to Jacqui Seargeant and Tom Swift of Bacardi on their induction into the Keepers of the Quaich —an esteemed, invitation-only society honoring…

Six years and we’re still raising the bar. Bacardi USA has once again been named “Best Large Spirits Supplie…

535 reactions; 10 comments

2026-03-23 | Six years and we’re still raising the bar. Bacardi USA has once again been named “Best Large Spirits Supplier” at the 2026 Vibe Conference, marking our sixth consecutive win at one of the on‑premise beverage industry’s…

Six years and we’re still raising the bar. Bacardi USA has once again been named “Best Large Spirits Supplie…

506 reactions; 10 comments

2026-03-23 | Six years and we’re still raising the bar. Bacardi USA has once again been named “Best Large Spirits Supplier” at the 2026 Vibe Conference, marking our sixth consecutive win at one of the on‑premise beverage industry’s…

Water stewardship is a cornerstone of our global corporate sustainability strategy. This #WorldWaterDay, we c…

281 reactions

2026-03-22 | Water stewardship is a cornerstone of our global corporate sustainability strategy. This #WorldWaterDay, we celebrate our commitment to protect this precious resource. From Puerto Rico to India, we are scaling solution…

Industry classification codes
SIC, NAICS, industry, and keyword classification signals.

SIC code

20

SIC Codes

SIC code

208

SIC Codes

NAICS code

31

NAICS Codes

NAICS code

312

NAICS Codes

Industry

Beverage Manufacturing

industry

Categories and keywords

['food & beverage', 'premium spirits', 'supply chain & logistics', 'product & trade marketing', 'luxury', 'super premium', 'operations', 'finance', 'commercial & sales', 'spirits', 'labels', 'nutrition', 'brand homes', 'brands', 'food-beverage', 'beverages', 'distribution', 'wine']

Categories And Keywords

Bacardi FAQs

Company profile

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